DEPARTMENT OF BUSINESS MANAGEMENT
UNIVERSITY OF CALCUTTA
SYLLABUS – MBM/MBA
ANNEXURE – I
CONTENTS OF PAPERS FOR SEMESTER – I
(JULY – DECEMBER)
PAPER NO.
TITLE
MODULES
CP – 101
Management Principles,
I = Management Principles
Process.
II = Management Process
CP – 102
Organisation Behaviour and
I = Organisation Behaviour
Management of Change
II = Management of Change
CP – 103
Managerial Economics – I
I = Micro Economics - I
(Micro)
II = Micro Economics – II
CP – 104
Managerial Economics – II
I = Macro Economics - I
(Macro)
II = Macro Economics – II
CP – 105
Statistical Methods
I =Statistics for Managerial Decision – I
II =Statistics for Managerial Decision – II
CP – 106
Accounting for Managers
I = Financial Accounting
II = Cost Accounting
CP – 107
Ecology, Ethics and Business I = Ecology & Business
II = Business Ethics
CP – 108
Fundamental of Computers
I = Introduction & Basics of Computer
Hardware
II = Programming Principles & Business
Data Processing
CONTENTS OF PAPERS FOR SEMESTER – II
(JANUARY - JUNE)
PAPER NO.
TITLE
MODULES
CP – 201
Business Environment
I = Non Economic Environment
II = Economic Environment
CP – 202
Business Policy and
I = Business Policy
Strategic Management
II = Strategic Management
CP – 203
Financial Management
I =Financial System
II = Financial Decision Process
CP – 204
Marketing Management
I = Marketing Management - I
II = Marketing Management – II
CP – 205
Production Management &
I = Production Management
Operations Research
II = Operations Research Techniques
Techniques
CP – 206
Human Resource
I = Human Resource Management – I
Management
II = Human Resource Management – II
CP – 207
Research Methodology &
I = Research Methodology
Econometrics
II = Econometrics
CP – 208
MIS and Computers
I = Management Information System (MIS)
Applications
II = Business Communication
CONTENTS OF PAPERS FOR SEMESTER – III (JULY - DECEMBER)
MARKETING MANAGEMENT
OPMKT – 301
Consumer Behaviour
Module I = Consumer Behaviour- I
Module II = Consumer Behaviour II
OPMKT – 302
Advertising Management
Module I = Advertising Management – I
– (I) & Sales Promotion –
Module II = Sales Promotion – I
(I)
OPMKT – 303
International Marketing
Module I = International Marketing &
International Business
Module II = Trans National Corporation in
International Market
OPMKT – 304
Sectoral Marketing
Module I = Non-profit Institutions
Management
Module II = Rural Marketing
OPMKT – 305
Strategic Marketing &
Module I = Strategic Marketing
Services Marketing
Module II = Service Marketing
OPMKT – 306
Industrial Marketing
Module I = Industrial Marketing
Module II = Logistics in Marketing
MINOR PAPERS - 301, 302
OPERATIONS MANAGEMENT AND SYSTEMS ANALYSIS
OPOMS –
Quantitative
I = Linear Programming, Transportation and
301
Techniques and
Assignment Problems
Control – I
II = Inventory Management and Game Theory
OPOMS –
Application Software
I = Structured Systems Analysis and Design
302
Development
II = DBMS
OPOMS –
Advanced
I = Advanced Mathematics
303
Mathematics, Network II = Network Analysis & Project Management
Analysis & Project
Management
OPOMS –
Reliability,
I = Reliability Theory
304
Sequencing &
II = Sequencing & Replacement Model
Replacement Model
OPOMS –
Principles of
I = Principles of Operating Systems
305
Operating Systems
II = Data Structure & Algorithms
and Data Structure &
Algorithms
3
OPOMS –
E-commerce
I = E-commerce Programming Languages
306
Programming
II = Development of Internet Applications
Languages &
Development of
Internet Applications
MINOR PAPERS - 301, 302
FINANCIAL MANAGEMENT
OPFM – 301
Accounting for
I = Management Accounting
Management
II = Management Control System
OPFM – 302
Indian Financial
I = Financial Institutions in India
System
II = Financial Market & Instruments
OPFM – 303
Financial
I = Economics & Management of Financial Services
Economics
II = Financial Derivatives
OPFM – 304
Cost
I = Advanced Costing
Management
II = Working Capital Management
OPFM – 305
Tax
I = Income Tax Laws
Management
II = Tax Planning
OPFM – 306
Project
I = Project Management & Control – I
Management &
II = Project Management & Control – II
Control
MINOR PAPERS - 301, 302
HUMAN RESOURCE MANAGEMENT
OPHRM – 301
Managing
Module I = Interpersonal Relationship
Interpersonal &
Module II = Group Dynamics
Group Process
OPHRM – 302
Human Resource Module I = Man Power Planning
Management
Module II = Selection & Recruitment
OPHRM – 303
Labour
Module I =Wage Theory
Economics
Module II
Characteristics of Labour in Less
developed Countries
OPHRM – 304
Management of
Module I = Industrial Relations
Industrial
Module II = Trade Unionism
Relations
OPHRM – 305
Cross & Global
Module I = The Role of Culture
Human Resource Module II = HRM in the Modern Era
Management
4
OPHRM – 306
Human Resource Module I = Human Resource Accounting
Accounting &
Module II = Compensation Management
Compensation
Management
MINOR PAPERS - 301, 302
CONTENTS OF PAPERS FOR SEMESTER – IV (JANUARY - JUNE)
MARKETING MANAGEMENT
OPMKT – 401
Sales Management &
Module I = Theories of Selling &
Retail Management
Management
Module II = Retail Management
OPMKT – 402
Market research &
Module I = Sampling Techniques
Assessment
Module II = Market Share & New Product
Decision Theories
OPMKT – 403
Market Forecasting
Module I = Trends & Forecast
Techniques
Module II = Box – Jenkins Models& other
forecasting techniques
OPMKT – 404
Advertising Management
Module I = Advertising Management – II
– (II) & Sales Promotion – Module II = Sales Promotion–II: Integrated
(II)
Promotion & Public Relation
MINOR PAPERS - 401, 402
OPERATIONS MANAGEMENT AND SYSTEMS ANALYSIS
OPOMS – 401
Production and
I = Production Management Principles
Operations
II = Operations Management Principles
Management
Principles
OPOMS – 402
Programming
I = Programming Language C++
Languages &
II = Computer Networking Principles
Computer
Networking
Principles
OPOMS – 403
Quantitative
I = Non Linear Programming, Integer Programming,
Techniques and
Goal Programming, Stochastic Programming
Control – II
II = Queuing Theory
5
OPOMS – 404
Structured
I = Structured Query Languages
Query
II = Software Engineering
Languages &
Software
Engineering
MINOR PAPERS – 401, 402
FINANCIAL MANAGEMENT
OPFM – 401
Financial
I = Financial Decision Analysis
Management
II = Strategic Finance
OPFM – 402
Investment
I = Investment Environment
Management
II = Security Analysis
OPFM – 403
International
I = International Finance-I
Finance
II = International Finance-II
OPFM – 404
Portfolio
I = Bond Analysis & Management
Management
II = Portfolio Management
MINOR PAPERS - 401, 402
HUMAN RESOURCE MANAGEMENT
OPHRM – 401
Human Resource Module I = Development & Training
Development
Module II = Evaluation & Appraisal
OPHRM – 402
Human Resource Module I = Counselling
Counselling &
Module II = Disciplinary Activities
Discipline
OPHRM – 403
Legal
Module I = Industrial Law
Framework
Module II = Labour Welfare Measures
Governing
Human Relations
OPHRM – 404
Industrial
Module I = Industrial Psychology
Psychology
Module II = Industrial Sociology
MINOR PAPERS - 401, 402
CP 405 = Project Work
6
CP 406= Project Viva (50 marks)
+ General Viva (50 marks)
Note: CP = Compulsory Paper
OPORS = Optional Paper Operation Research & System Analysis
OPFM = Optional Paper Financial Management
OPMKT = Optional Paper Marketing Management
OPHRM = Optional Paper Human Resource Management
Semester – I
Paper CP 101: Management Principles, Process
Module – I
Management Principles
1. Business and its objectives
2. Forms of Business Organization
3. Business Combinations
4. Corporate Governance
5. Taylor, Fayol
6. Human Relations School
7. Systems Theory
8. Contingency Theory
9. Contemporary Issues
Module – II
Management Process
1.
Nature of Functions of Management
2.
Planning
3.
Organization
4.
Delegation and Decentralization
5.
Controlling
6.
Leadership
7.
Motivation
Paper CP102: Organization Behaviour and Management of Change
Module – I
Organization Behaviour
1. Meaning and Concept of Organisational Behaviour.
2. Organisation System, Organisation Structure.
3. Individual Behaviour in the Organisation
- Values, Attitudes, Personality, Emotion & Perceptions.
7
4. Group Behaviour in the Organisation.
- Group Behaviour, Group Decision Making
5. Organisational Development
- Organisational Change
6. Leading and Motivation.
Module – II
Management of Change
1 Necessity of Change
- Resistance of Change
2 Types of Change. Conflict in Management of Change.
3 Influence of Change in Organisational Behaviour, Innovations in Management
Process.
Paper CP103: Managerial Economics - I
Module – I
Micro Economics – I
1. Theory of production – Total, average and marginal product curves
2. Theory of cost – Total, average and marginal cost curves
3. Concept of revenue – Total, average and marginal revenue curves
4. Theory of firms – Traditional theory
5. Theory of Firms – Modern theory – Alternative goals of firms
6. Market morphology – Perfect completion – imperfect completion – monopoly,
monopolistic competition, oligopoly,
7. Industrial organization - Product quality, non-linear pricing, advertisement, brand
proliferation, principal agent model, entry deterrence.
Module – II Micro Economics – II
1 Utility theory
2 Theory of consumer behaviour – Indifference – preference analysis, derivation of
demand curves – elasticities of demand – slutsky equation
3 Welfare theory – Pareto optimality
References:
1. Henderson & Quandt – Macro Economics – A Mathematical Approach
2. Koutsoyiannis – Modern Micro Economics
3. Cohen & Cyert – Theory of Firm
4. Curwen – Theory of Firm
5. Curwen – Managerial Economics
6. K.Basu – Lectures in Industrial Organization
7. Hal Varian – Intermediate Microeconomics
8. Mankiew – Managerial Economics
9. David Kreps – A course in Microeconomics
Paper CP 104: Managerial Economics - II
Module – I
Macro Economics – I
8
1. National Income and its accounting; GNP deflator; different price indices & their
relations; GNP & Welfare
2. Income determination in closed economy – saving investment equality – consumption
function & effective demand – multiplier process – Lags
3. Determinants of demand for money; determinants of supply of money; instruments of
monetary control – role of banks
4. Income determination in IS-LM framework – Fiscal policy vs. monetary policy –
conflicts & compatibility
Module – II Macro Economics – II
1 Aggregate supply – Determinants of Labour market equilibrium
2 AD-AS model – Response to demand management policies – the fiscalist – monetarist
debate – The free market argument – asymmetric self-adjustment process – role of &
need of government intervention in the market process
3 Inflation as a self-liquidations process – demand-pull & cost-push factors – role of
expectations – Phillips curve - Long run supply curve
4 Income determination in the open economy under fixed and flexible exchange rates –
fiscal; monetary & foreign exchange policy at an interactive level
References:
1. Samuel Son, Paul & Nordhans – Economics
2. Robert Gordon – Macro economic
3. Lipsy R. G. – Introduction to Positive Economics
4. Dornbusch & Fisher – Macro economics
Paper CP 105: Statistical Methods
Module – I
Statistics for Managerial Decision – I
Collection and presentation of data; Frequency Distribution; Measures of Central
Tendency, Dispersion, Skewness & Kurtosis, Correlation & Regression, Time-series
Analysis, Index Number Analysis.
Module – II Statistics for Managerial Decision – II
Probability Theory and Probability Distributions – Binomial, Poisson, Normal and
Exponential; Linear Programming – basic Concepts, Model Formulation, Solution
Methods, Duality; Introduction to some Basic Quantitative Methods Packages.
References:
1. Chandha, N.K. Staistics for Behavioral and Social Scientists , Reliance Publishing
House, Delhi, 1996
2. Gupta, S. P. and Gupta M. P. Business Statistics , new Delhi, Sultan Chand, 1997
3. Kazmier, L. J. and Pohn, N. F. Basics Stastics for Business and Economics . New
York, McGraw Hill, 1988.
4. Levin Richard L. and Rbin David S. Statistics for Management . New jersey, Prentice
Hall Inc., 1995.
9
5. Narag, A.S. Linear programming and Decision Making . New Delhi, Sultan Chand,
1995
6. Sharma, J. K. Fundamentals of Operations Research, Mac Millan Publishers, 1990
7. Terry, Sineich, Business Statistics by Examples . London, Collier Mac Millan
Publishers, 1990.
Paper CP 106: Accounting for Managers
Module - I
Financial Accounting
1. Accounting Concepts and conventions
2. GAAP & Industrial Accounting Standards
1. Uses of accounting information
2. Double entry system – P & L, B/ S, CFS
3. Inventory Valuation and Depreciation and their treatment in Balance Sheet.
Corporate financial reporting India & Accounting standards.
4. Financial Statement Analysis.
Module – II Cost Accounting
1. Management Accounting Concepts.
Need, Importance and Scope of Management Accounting.
2. Budgetary Control, Performance Budgeting Zero Base Budgeting.
3. Variance Analysis
4. Contribution Analysis – BE Analysis
5. Cost Sheet
Paper CP 107: Ecology, Ethics & Business
Module – I
Ecology & Business
Basic Issues in Ecology, need for preservation, Environmental Management:
Fundamentals-Sustainable Development, Implications of human population growth,
Limits to growth, Environment and Business Schools; Energy Management:
Fundamentals – Fossil fuels use, Energy production and trade, Energy balance;
Ecosystem concepts: Basic Concepts and their application in Business, Industrial
Ecology and Recycling Industry; Environmental Management System: EMS Standards,
ISO 14000. Environmental Auditing. Clearance/Permissions for establishing industry;
Environmental Management & Valuation: Environmental Accounting, Economics -–
Environmetal Taxes Shifts, Green Funding, Corporate Mergers, Environmental
Management Trade Debt and Environment, GATT/WTO Provisions; Environmental
Laws: Acts, Patents, IPRS, Role of NGO’s, PIL; Pollution & Waste Management – Air,
Water, Land Pollution, Trade in Wastes; Water, Forest & Bio-diversity Management:
Water Resources Dams and their role; Forest products and Trade. Role of Bio-diversity in
International Trade.
Module – II Business Ethics
  • Managerial myopia regarding ethical behaviour in business; Significance of Business
  • Ethics; Ethics, morality and law; Contemporary ethical challenges in business
  • Ethics as a strategic response in business; Values and vision in the strategic
  • management process
    10
  • Qualities of Ethical Leadership; Approaches to Ethical Thinking: teleological,
  • deontological, virtue-based, and holistic
  • Ethical Dilemma: nature, levels and significance; Dilemma resolution process;
  • Important areas of managerial dilemmas
  • Ethical management tools: Whistle-blowing; ethical audits; ethics committees; ethics
  • strategy
    Paper CP 108: Fundamentals of Computers
    Module – I
    Introduction & Basics of Computer Hardware
    Information & Processing: Data, info, logical concepts of data-entities, attributes,
    relationships; physical concepts – record, file, data processing, different types of data
    processing, different types of reports, transaction processing, word and text
    processing, graphics, office automation.
    Elements of Computer Processing Systems: Elements of a computer System,
    Hardware, Software and classification of computers.
    Hardware features and use: CPU, I/O devices, storage devices and media,
    generations of computers, Analog & digital computers, development of personal
    computers – Super computing, parallel processing computers.
    Computer arithmetic and Number system: Decimal nos. system, binary no.
    system, fixed point representation, floating point representation, octal and hexa
    decimal representation.
    Basic concepts of codes, Boolean algebra and logic gates
    BCD, Gray code, excess-3 code, Boolean algebra, switching algebra, de-morgan’s
    theorem, shanmon’s theorem, Minimization of switching functions using, K-map,
    Quine-mcelansky method, Iterative consensus method, design of half adder/half
    subtractor, full adder/full subtractor etc., logic gates, flip flops.
    Computers and communication coordination: Need for data transmission over
    distances, methods of data transmission, band and band width, digital and analog
    transmission, serial and parallel data transmission, modem, communication protocols
    – synchronous and asynchronous, allocation of channels multiplexing – time division,
    space division. Frequency division, LAN, WAN, DDP, Real-time online systems.
    Module – II
    Programming Principles & Business Data Processing
    Task analysis – decision tables: Steps in programme development, division tables,
    flow charts, errors in programming.
    Programming language classification: Machine language, assembly language, high
    level languages upto 4GL.
    Programming techniques: Top-down and bottom up design and implementation;
    modular design and programming, structured design and programming, programming
    tools, program maintenance.
    System software: Operating systems its components; utility s/w packages editor,
    sort, merge; compilers, interpreters, steps of compiler design.
    11
    Application packages: Single function special purpose, general purpose; integrated
    function.
    References:
    1. Tanenbaum – Structured computer orgs – PHI
    2. Lee, S. C. – Digital circuits and logic design – PHI
    3. Malvins & Leach – Digital circuit design – Mc Graw Hill
    4. Operating System Concepts – Abraham Salbervsehatz
    5. Davis Gries – Compiler construction for digital computers
    6. Tanenbaum A. S. – Computer network – PHI
    7. Hawryszkiewycz L. T. – Intro to SAD - PHI
    Semester – II
    Paper CP 201: Business Environment
    Module – I
    Non Economic Environment (Socio Political Cultural Legal)
    1. Nature of Industrial Sociology
    2. Social Organization, Work Organization
    3. Occupations in Indian Society
    4. Human & Cultural variables in organizations
    5. Cultural differences and managerial implications
    6. Cultural research methodologies and Hoffstede’s Hermes Study.
    7. Cultural leadership and decision-making
    8. Cultural communication and negotiation.
    9. The Indian Contract act, 1872: Essentials of a valid contract, vold agreement,
    performance of contacts, Breach of contracts, Quasi Contracts
    10. The Sale of goods Act, 1930: Formation of a contract, rights of an unpaid seller.
    11. The Negotiable Instruments Act, 1881: Nature & Types, Negotiations and
    arbitration.
    12. The Companies Act, 1956: Nature and types of companies, formation, memorandum
    and articles of association, prospectus, allotment of shares, share and share capital,
    membership, borrowing power, management and meetings, accounts and audit,
    compromise arrangements and reconstruction, prevention of oppression and
    mismanagement, winding up.
    13. Consumer Protection Act.
    14. Cyber Laws.
    References:
    1. Avtar Singh. Company Law. 11 th ed. Lucknow, Eastern, 1956.
    2. Khergamwala, J S. The Negotiable Instrument Acts, N M Tripathi, 1980
    3. Ramaiya, A. Guide to the Companies Act. Nagpur, Wardha, 1992.
    12
    4. Shah, S M Lectures on Company Law, Bombay N M Tripathi, 1990
    5. Tuteja, S K Business Law for Managers. New Delhi, Sultan Chand 1998.
    Module – II
    Economic Environment (National & International)
    1. Indian experience in development & planning in post-independence period.
    2. Industralisation in the pre-liberalisation era – policies & their impacts.
    3. Industralisation in the post-liberalisation era – performance of the private sector
    under reforms.
    4. Role & Performance of the public sector – disinvestment & restructuring.
    5. Reforms in the financial & banking sector.
    6. Reforms in the external sector – comparison of performances in the pre and post
    liberalization period.
    7. International Business: An Overview – Types of International Business; The
    external Environment; The Economic and Political Environment, The Human
    Cultural Environment; Influence on Trade and Investment Patterns; Recent World
    Trade and Foreign Investment Trends; Balance of Payments Accounts and
    Macroeconomic Management: Theories and Institutions: Trade and Investment –
    Government Incluence on Trade Investment; Determination of Trading Partern’s
    Independence, Interdependence and Dependence; World Financial Environment;
    Cross-national Co-operation and Agreements; Rariff and Non-Tariff Barriers,
    WTO, Regional Blocks; International Firms; World Financial Environment;
    Foreign Exchange Market Mechanism; Determinants of Exchange Rates; Euro-
    currency Market; Offshore Financial Competitiveness; Export Management;
    Licensing; Joint Ventures Technology and Global Competition; Globalisation and
    Human Resource Development; Globalisation with Social Responsibility; World
    Economic Growth and the Environment: Country Evaluation and Selection;
    International Business Diplomacy ; Negotiating an International Business, Issues
    in Asset Protection: Multilateral Settlements; Consortium Approaches; External
    Relations Approach.
    References:
    1. Uberoi, N. K. Environmental Management , Excel Books, A-rt, Naraine, Phase – 1,
    New Delhi – 2000
    2. Pandey, G. N. Environmental Management , Vikas Publishin House, New Delhi, 1997
    3. Gupta, N. Dass. Environmental Accounting , Wheeler Publishing, 19, K.G. Marg,
    New Delhi, 1997
    4. Mohanty, S. K. Environment & Pollution Law Manual , Universal Law Publishing, G.
    T. Karnal Road, New Delhi, 1996
    5. Harley, Nick. Environmental Economics , Macmillan India Ltd., Ansari Road, New
    Delhi – 1997
    6. Kolstad, Charles D. Environmental Economics , Oxford University Press, 2000
    7. Uma Kapila India Since Independence
    8. Soumyen Sikdar Contemporary Issues in Globalisation
    9. Autar Krishen Koul The General Agreement on Tariffs and Trade (GATT)/ World
    Trade Organisation (WTO) Law, Economics and Politics
    13
    Paper CP 202: Business Policy and Strategic Management
    Module – I
    Business Policy
    1. Objectives of Business Policy
  • Knowledge
  • Skill
  • Attitude
    2. Importance of Business Policy.
    3. Nature of Business Policy
    Module – II Strategic Management
    1. Strategic Management: An Overview.
    2. Analysis of External and Internal Environment.
    3. Organisational Culture and Objective Setting.
    4. Identifying Strategic Alternatives Strategy Alternatives.
    5. Strategy Evaluation and Selection.
    6. Matching Strategy and Organisation Structure.
    7. Implementing Strategy.
    8. Strategic Control Process.
    9. Control System.
    References:
    1. Robert S. Kaplan and David P. Norton, The Strategy Focussed Organisaton, Harvard
    Business School Press.
    2. Kazmi (jt author), Business Policy, Tata Mc Graw Hill.
    3. Nitin Balwani, Strategic Management and Business Policy, Excel Books.
    4. AIMA, Strategies for Competitiveness, Excel Books.
    5. Dr. P. K. Gupta, Corporate Strategic Management, Everest Publishing.
    Paper CP 203: Financial Management
    Module – I
    Financial System
    1. Aims and objectives of Financial Management
    2. Environment of Financial Management
    -
    Financial Instruments, Institutions and Markets in India
    (Primary & Secondary securities market), Financial Services
    3. Sources of Corporate Finance
    Module – II
    Financial Decision Process
    1 Capital Structure and Cost of Capital
    14
    2 Investment Decision
    3 Working Capital Management
    4. Dividend Decision
    Paper CP 204: Marketing Management
    Module – I
    Marketing Management - I
    1. Nature and Scope of Marketing.
    2. Marketing Information System and Marketing Research.
    3. Consumer and Industrial Marketing.
    4. Market Segmentation.
    5. Targeting and Positioning.
    6. Product Decisions: Product Mix, Product Life Cycle, New Product Development,
    Branding, Packaging Decisions, Pricing Methods
    Module – II Marketing Management – II
    1. Promotion Decisions.
    a) Promotion Mix, b) Advertising, c) Sales Promotion, d) Publicity/Public Relations,
    e) Personal Selling.
    2 Channel Management
    a) Selection, b) Co-operation & Conflict Management.
    3 Evaluation & Control of Marketing Efforts.
    4 New Issues in Marketing.
    a) Globalisation, b) Consumerism, c) Green Marketing, d) Legal Issues.
    References:
    1. Enis, B. M. Marketing Classics: A selection of Influence Articles , New York,
    McGraw Hill, 1991
    2. Kotler, Philip and Armstrong. G. Principles of Marketing , New Delhi, Prentice Hall
    of India, 1997
    3. Kotler, Philip, Marketing Management: Analysis, Planning, Implementation and
    Control , New Delhi, Prentice Hall of India, 1994
    4. Ramaswamy, V. S. and Namakumari, S. Marketing Management: Planning, Control ,
    New Delhi, MacMillan, 1990
    5. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994
    6. Neelamegham, S. Marketing in India: Cases and Readings, New Delhi, Viakas, 1988
    Paper CP 205: Production Management and Operations Research
    Techniques
    Module – I
    Production Management
    1 Nature and Scope of Production and Operations Management.
    2. Types of Manufacturing Systems and Layouts.
    3. Workshop Layout Planning and Analysis.
    15
    4. Material Handling.
    5. Production Planning and Control.
    a) Mass Production, b) Batch/Job order Production.
    6. Capacity Planning.
    7. Process Planning, Scheduling, Work Study, Method Study, Work Management.
    8. Work Environment – Industrial Safety, Safety Management.
    9 . Materials Management, Purchase Management, Stores Management.
    10.Quality Control, Total Quality Management, ISO 9000.
    Module – II Operations Research Techniques
    1. Linear Programming – basic Concepts, Model Formulation, Solution
    2. Methods, Duality; Introduction to some Basic Quantitative Methods Packages.
    3. Transportation, Assignment & Game Theory
    4. Inventory Analysis, Queuing
    5. Project Management (PERT, CPM)
    6. Replacement Analysis
    Paper CP 206: Human Resource Management
    Module – I
    Human Resource Management – I
    1. Human Resource Planning.
    2. Job Analysis and Design.
    3. Reinvestment and Selection.
    4. Induction
    5. Training & Development.
    Module – II Human Resource Management – II
    1 Performance Appraisal and Potential Evaluation.
    2. Job Evaluation and Wage Determination.
    3 Employee Welfare.
    4 Industrial Relations and Trade Unions and Employee Empowerment.
    5 Dispute Resolution and Grievance Management.
    References:
    1.
    Aswathappa, K. Human Resource and Personnel Management , Tata McGraw Hill,
    New Delhi, 1997
    2.
    De Cenzo, D.A. & Robbins S. P. BUSINESS MANAGEMENT , 5 th ed. New York,
    John Wiley, 1994
    3.
    Guy, V. & Mattock J. The New International Manager , London, Kogan Page, 1993.
    4.
    Holloway, J. ed. Performance Measurement and Evaluation , New Delhi, Sage, 1995
    5.
    Monappa, A. & Saiyadain M. Personnel Management , 2 nd ed., New Delhi, Tata
    McGraw Hill, 1996
    6.
    Stone, Lioyed and Leslie W. Rue. Human Resource and Personnel Management ,
    Richard D. Irwin, Illinois, 1984
    16
    Paper CP 207: Research Methodology & Econometrics
    Module – I
    Research Methodology
    Nature and Scope of Research Methodology; Problem Formulation and Statement of
    Research Objectives; Value and Cost of Information – Bayesian Decision Theory;
    Organisation Structure of Research; Research Process: Research Designs – Exploratory,
    Descriptive and Experimental Research Designs; Methods of Data Collection –
    Observational and Survey Methods; Questionnaire Design; Attitude Measurement
    Techniques: Motivational Research Techniques; Administration of Surveys;
    References:
    1. Andrews, F. M. and S. B. Withey Social Indicators of Well Being . Plenum Press, N.
    Y., 1976.
    2. Bennet, Roger: Management Research . ILO, 1993
    3. Fowler, Floyd, J. Jr., Survey Methods , 2 nd ed., Sage Publication, 1993
    4. Fox, J.A. and P. E. Tracy, Randomized Response: A Method of Sensitive Survey , Sage
    Publication, 1986
    5. Gupta, Sa. P. Statistical Methods, 3 rd ed., Sultan Chand, New Delhi, 2001
    6. Golden, Biddle, Koren and Karen D. Locke, Composing Qualitative Research , Sage
    Publication, 1997
    7. Salkind, Neil J., Exploring Research , 3 rd ed., Prentice Hall, NJ, 1997
    Module – II Econometrics and Techniques for Data Analysis
    1. The nature of Econometrics – Relationship between variables,
    Economics Model & Concept of Error in the World
    2. Two variable models – Assumptions, Least Square Estimations and
    their properties, Correlation Coefficient, Analysis A Variance in
    Regression, Predictions, basic Concept of Orthogonal Estimates.
    3. Extension of the two-variable linear model – Two variable non-linear
    Relationships
    4. General Linear Model – Assumptions & their implications, least
    square estimations and the properties, Correlation matrix, Partial
    correlation. Co-efficient & programmes coefficients, significance test
    of the stimulates, ANOVA in programme
    5. Multicollinearity – Concept, consequences of multicollinearity & its
    removal with special reference to demand analysis.
    6. Sample Design; Selecting and Appropriate Statistical Technique; Field
    Administration of Surveys; Sample Design; Selecting an Appropriate
    Statistical Technique; Field Work and Tabulation of Data; Analysis of
    Data, Estimation, Testing & Inference:- Use of SPSS and other
    Statistical Software Packages; Advanced Techniques for Data
    Analysis – ANOVA,
    References :
    1. Econometrics Method: J. Johnston
    2. Theory of Econometrics: A. Koutsoyiannis
    3. Econometrics: G. S. Maddala
    17
    4. Generalized Linear Regression Model
    -
    Problems of Heteroscedasticity
    -
    Auto correlation
    -
    Use of Dummy Regression (Binary)
    -
    Co-integration
    4. Pyndricks & Ruben field – Econometrics
    5. Maddala – Econometrics
    6. Gold Burger– Applied Econometrics
    Paper CP 208: MIS & Computer Applications
    Module – I: Management Information System (MIS)
    MIS: Definition, Concept, Characteristics, Factors of designing successful MIS,
    Steps involved in setting up MIS, Advantages of MIS, Problems involved in installing
    and operating MIS, MIS growth stages theory in an organizations, Limitations of
    MIS, Status of MIS personnel. Dimensions of information need at different levels of
    management, Uncertainty absorption & planning, organizing and controlling.
    Decision Support System: Its characteristics, Ingradients, Formulation of
    programmed decision rules.
    Reporting: General principles, Types of reporting, Considerations of developing
    management reporting system.
    Information Systems for Functional Areas: Accounting information system,
    Financial information system, Marketing information system, Personnel information
    system, Production information system, Materials Handling information system.
    Database Management System: Introduction, Facilities of database, Database
    Administrator, Abstract architecture for a database system – External level,
    Conceptual level, Internal level, Schema and Sub-schema, DBMS in operational
    steps, DDL, DML.
    Data structures and corresponding operations – Relational approach, Hierarchical
    approach, Network approach, Relational approach – Relations, Tuples, Attribute,
    Domains, Cardinality, Idea of Normalization. Enterprise Management System/
    Enterprise Planning Business Process Re-engineering.
    Introduction to E-Commerce.
    Module – II Business Communication
    Computer and communication: Basic Information Theory, The information
    technology, The concept of global village, On-line information services, Electronic
    Bulletin board systems; The Internet, Interactive video, Communications channels,
    Communications
    networks,
    local
    networks,
    Managerial
    issues
    related
    to
    18
    telecommunications. Client/server computing, Communication servers, Digital
    networks, Electronic data interchange and its applications, Enterprise resource
    planning systems, Inter organizational information system, Value added network,
    Wireless networks. Managing in the market space, Electronic commerce and Internet,
    Applications of Internet, Internet and Extranet in business organization, Using
    internet for business EIS, Internet as a vehicle for transacting business.
    References:
    1) Murdick & Ross – MIS – PHI
    2) George M. Scot – Principles of MIS – McGraw Hill
    3) Date C. J. – Database Management System
    4) Basandra Suresh K. – Computer systems today – Wheeler.
    Areas of Specialization
    OPERATIONS MANAGEMENT & SYSTEM ANALYSIS
    Paper OPORS –301(Minor) Quantitative Techniques and Control I
    Module I: Linear Programming, Transpiration & Assignment Problems
    Linear Programming: Formulation of the problem, Graphical solution methods,
    General linear programming problem, Matrix formulation of general LPP, Simplex
    method, Fundamental properties of solutions, Simplex algorithm, Artificial variables,
    Charnes method of energies, Two phase simplex method, problem of degeneracy and
    cycling, Duality in linear programming, Fundamental properties, Dual simplex
    method, Revised simplex method, Standard form for revised simplex method,
    Bounded variables, Fusibility condition, Sensitivity analysis, Discrete changes in the
    different vectors, Structural change in LPP.
    Transportation problem: Initial basic feasible solution by North-west corner rule,
    Matrix minima method, VAM approximation method, optimality test.
    Assignment problem : Assignment algorithm, unbalanced assignment problem,
    traveling salesmen problem.
    Module II: Inventory Management and Game Theory
    Inventory Management - Introduction, Techniques of Inventory Control with known
    demand, Problem of EOQ with uniform demand, with finite rate of replacement, with
    shortage. Production instantaneous, multi-item deterministic problem, techniques of
    Inventory Control with uncertain demand, determination buffer stock, re-order level.
    Techniques of Inventory Control for stochastic problems, stochastic problem with
    19
    uniform demand, discrete and continuous cases, problems of price breaks and other
    constraints.
    Game Theory Strategic and normal form representation of a game, Non
    cooperative game theory, Pure and Mixed strategies, Solution techniques of games:
    Iterated Dominance Method, Maximin minimax Method, Graphical Method, Nash’s
    Technique, LP Method, Backward Induction, Introduction to Cooperative game
    theory.
    Paper OPORS 302 (Minor) Application Software Development
    Systems
    Module – I
    SSAD
    Systems concept and its development, Structured analysis & Design, Systems
    development life cycle, Tools of structured analysis & design – Context diagram, E-R
    diagram, Data flow diagram, Data dictionary, Pseudo code, Decision tables, Decision
    trees. Data capacity, file organization, program design, system control and
    implementation, system documentation and standards.
    Module II
    DBMS
    Basic Concepts:
    Data modeling for a database; Records and Files, Data
    independence, Data obstraction and data integration, Thethree level architecture,
    Instances and Schemes, Data base Manager/Administrator/Users.
    Data Models: Entity –Relation diagram, Relational data model, DBTG proposal,
    Data definition and manipulation languages.
    File Organisation: Serial files, Sequential files, Index-sequential files, Direct file,
    Secondary key retrieval, Indexing using Tree structures, Logical & Physical pointers,
    Record placement.
    Multivalued Dependencies: Decomposition,
    Integrity,
    protection,
    Security,
    Concurrency, Control, recovery.
    Concept of Distributed Data bases: Introduction, Networks, Data distribution,
    object naming, consistency, concurrence control, Distributed commitment and
    recovery, Dead lock in distributed systems, Distributed Query Programming.
    Paper OPORS 303 Advanced Mathematics, Network Analysis &
    Project Management
    Module I: Advanced Mathematics
    1. Elements of Set Theory : (a) Set operation, (b)Laws of set operations -
    Association; -- Commutative Law --- Distributive Law with respect to union
    intersection, (c) De Morgan’s Theorem.
    2. Relation Algebra : (a) - Inverse Relation, -- Composition of Relations,
    ---Relational Algebraic Rules: (i) Function Relation, (ii) Ordering Relation,
    (c) Equivalence Relation.
    3. Group, Reng, Field : Basic concepts & illustrations.
    4. Vector Space .
    20
    5. Liner Transformation from : Finite Vector, Space to finite vector space Matrix
    Algebra. Characteristic value problem. Quadratic form. Negative / positive
    definite matrix.
    6. Maximisation overtime : Calculus of variation: Euler Lagrange Equations
    application.
    7. Graph Theory : (a) Concept of Utilization of graph, nodes edge, walk, open walk,
    closed walk, path, circuit, tree, cut set, cut. (b) Application of graph theory.
    Module II: Network Analysis and Project Management
    1. Network: Basic Concepts, Activities, Nodes.
    2. Network, Critical path.
    3. Critical Path Method.
    4. PERT, PERT calculation.
    5. Probability of meeting of schedule time.
    References:
    1. Kelly: General Topology
    2. Hadley : Linear Algebra
    3. Rudin: Principle of Mathematical Analysis
    4. Gopal: Control Theory
    5. Norsingh Deo: Graph Theory
    Paper OPORS 304 Reliability, Sequencing & Replacement Model
    Module I:
    Reliability
    Reliability Theory: Introduction. Definition of reliability constituents of reliability,
    concept of failure and failure rate. The bath – tub – curve, failure law, reliability and
    exponential law. The mean time between failures, measuring the MTBF, reliability
    computation of components probability of failure, reliability of the system, reliability
    of series configuration, reliability of parallel configuration, reliability of prediction.
    Definition of maintainability. Maintainability prediction, definition of equipment
    availability, which is important reliability, maintainability or availability? Increasing
    equipment availability, Manufacturer’s reliability and maintainability programme,
    reliability engineering birth to death.
    Module II:
    Sequencing& Replacement Model
    Introduction to sequencing problems. Terminology, notations, assumptions etc,
    problems with n jobs and two machines, optimum sequencing algorithm, problems of
    n jobs and three machines, problems of n jobs and m machines.
    Introduction. Replacement of items that deteriorate with time, maintenance cost
    increases with time, the value of money remains same over period and change over
    period, replacement of items fail completely, individual replacement policy, group
    replacement policy. Application of renewal theory.
    21
    Paper OPORS 305 Principles of Operating Systems & Data
    Structure and Algorithms
    Module – I : Principles of Operating System
    1. Overview :
    History and Evaluation of Operating System
    Introduction ( What is an Operating System, Simple batch systems ,Multi
    programmed batched systems ,Time sharing systems ,Personnel-Computer Systems,
    Parallel systems ,Distributed systems ,Real-time systems )
    Computer-system structures ( Computer system operation ,I/O structures
    ,Storage structure ,Storage hierarchy ,Hardware protection ,General system
    architecture )
    Operating system structures ( System components ,Operating system services ,
    System calls ,System programs ,System structures ,Virtual machines ,System
    design & implementation ,System generation )
    1. Protection and security
    Protection ( Goals of protection ,Domain of protection ,Access matrix ,
    Implementation of access matrix ,Revocation of access rights ,
    Capability based systems ,Language based protection )
    Security ( The security problems ,Authentication ,One-time passwords ,
    Program threats ,System threats ,Threat monitoring ,Encryption ,Computer
    security classifications, Example of security model )
    2. Case studies: (The UNIX system, Windows NT )
    3. Process Management:
    Process ( Process concept ,Process scheduling ,Operation on process,
    Cooperating process ,Threads ,Inter process Communication )
    CPU scheduling ( Basic concepts ,Scheduling criteria ,Scheduling algorithms,
    Multiple processor scheduling ,Real time scheduling ,Algorithm evaluation )
    Process synchronization ( Background ,The critical section problems
    Synchronization hardware ,Semaphores,Classical problems of synchronization
    Critical regions,Monitors ,Synnchronization in solaris2,Atomic transactions)
    Deadlocks ( System model,Deadlock characterization ,Methods of handling
    Deadlocks ,Deadlock prevention ,Deadlock avoidance ,Deadlock detection ,
    Recovery from deadlock ,Combined approach to deadlock handling )
    4. Storage management :
    Memory management ( Background ,Logical versus Physical address ,Swapping,
    Contiguous allocation, Paging ,Segmentation ,Segmentation with paging )
    Virtual memory ( Background ,Demand paging ,Performance of demand paging ,
    Page replacement ,Page-replacement algorithms ,Allocation of frames
    Thrashing ,Other considerations ,Demand segmentation )
    File system interface ( File concept ,Access methods ,Directory structures,
    Protection ,Consistency semantics )
    File system implementation ( File system structure ,Allocation methods ,
    Free space management, Directory implementation ,Efficiency and performance,
    Recovery)
    5. I/O Systems:
    I/O systems ( Overview, I/O hardware ,Application I/O interface ,Kernel I/O
    22
    Subsystem, Transforming I/O requests to hardware operations ,Performance )
    Secondary storage structure ( Disk structure, Disk scheduling ,Disk management
    Swap space management ,Disk reliability ,Stable storage implementation)
    Tertiary storage structure ( Tertiary storage device ,Operating system jobs,
    Performance issues )
    6. Distributed systems :
    Network structures ( Background, Motivation, Topology ,Network types
    Communication ,Design strategies ,Networking examples )
    Distributed system structures ( Network operating systems, Distributed
    operating systems ,Remote Services ,Robustness ,Design issues )
    Distributed file systems ( Background ,Naming and transparency ,Remote file
    Access ,State full versus stateless service ,File replication ,Example
    Systems )
    Distributed coordination ( Event ordering ,Mutual exclusion , Atomicity,
    Concurrency control, Deadlock handling ,Election algorithms ,Reaching
    agreement )
    Module – II: Data Structure & Algorithms
    Algorithms : definition and characteristics, pseudo- codes. Design: incremental, divide-
    and- conquer, greedy.
    Growth of functions : different notation and their usefulness; fundamental properties of
    “big O” notation; best, worst and average case behavior.
    Program design: structured and modular programming; non- recursive and recursive
    design-study comparison with simple examples.
    Data structure: definition, fundamental data types, ADT
    Concept of storage allocation : sequential and linked.
    Array: definition, types representation in memory address function; examples- Upper,
    lower triangular and tri-diagonal arrays. Representation and manipulation of polynomials.
    Pointers and Linked Lists: concept and representation; singly and doubly linked lists;
    non circular and circular, application- polynomial representation and addition, sparse
    matrix- representation and basic operation, operation with large integers.
    Stacks: Representation in sequential and linked form, basic operations, application
    procedure calls and recursion, infix to postfix conversion and evaluation.
    Queues: Representation with linear and circular arrays, basic operations; simple example
    on application in simulation. Priority queues.
    String: Representation, basic operations; pattern matching problem brute force and
    KMP algorithm.
    Graphs: Representation-of directed and undirected graphs, properties and manipulation;
    applications – Kurskal’s algorithms, MST, DPS, BFS, topological sort.
    Trees: General, binary trees: terminology (nodes and branches, height and depth, levels)
    types (complete, full, skewed); representation (array, linked), properties nodes and
    branches, number of nodes in a level, maximum number of nodes, internal and external
    path length – (minimum and maximum values), traversal algorithms; threaded trees.
    Application: comparison tree, syntax tree and parsing, game tree, Huffman code.
    Binary search trees: Definition and properties, search, insertion and deletion algorithms;
    height balanced trees – definition, rotations and restoring balance, 2-3 trees, B-trees.
    Linear and binary search: Algorithms, complexity.
    23
    Hashing: Definition; advantage and limitations; hash functions design consideration,
    types and selection, collision resolution, techniques –open addressing with linear probing,
    simple chaining, double hashing; value of load factors. Dynamic hashing, perfect hash
    functions.
    Sorting algorithms: Basic parameters, comparison based bubble, insertion, selection,
    quick, tree, heap, merge; by distribution- radix; performance of algorithms.
    Storage management: garbage collection; dynamic memory management first fit,
    worst fit, buddy system.
    Reference:
    1. Tanenbum et al : Data Structures using C and C++ (PHI)
    2. Corman et al : Introduction to Algorithms (selected topics only) (PHI)
    3. Knuth : Art of Computer Programming (Vol. I & III) (A – W)
    Paper OPORS 306: E-commerce Programming Languages &
    Development of Internet Applications
    Module I: E-commerce Programming Languages
    JAVA Programming & JAVA Database Connectivity
    The Genesis of JAVA; Data types, Variables, Arrays, operators, Control statements,
    classes, Inheritance, Exception Handling, Multithreaded programming, String
    Handling, Event handling, Networking, The Applet class, Introducing the AWT: -
    Working with WINDOWS, graphics & Text. JAVA Database Connectivity.
    Visual Basic:
    Fundamental for Visual Basic 6.0: IDE, The elements of user interface, Event
    driven
    programming-properties,
    Methods,
    Events,
    Focus,
    Customizing
    the
    environment.
    Visual Basic Projects: An application using different properties, An application with
    different forms, Project file, Form file, Executable file.
    Visual Basic: The Language: Variables, Constants, Arrays, Collections, Procedure,
    Arguments, Function Return Values, Control flow Statements, Loop Statements,
    Nested Control Structures, The Exit Statement.
    Different Forms: Appearance of forms, Designing Menus, Drag and Drop
    Operations.
    Basic Active X Controls: The Text Box Control, The List Box and Combo Box
    Controls, The scroll Bar and Slider Controls, The file controls.
    Drawing with Visual Basic 6.0 : Graphic Control, Co-orditate system, Graphics
    Methods, Optimization Issues.
    Advanced Active X Controls : The common dialogs control, the tree view and list
    view controls.
    Advanced Active X Controls : The Rich text box control, The MS Flex Grid control.
    Optimization of VB Application
    VB Compiler, Optimization of VB Code, Case studies.
    References:
    1. Petrutsos Evangelos – Mastering VB 6.0 – BPB Publication
    2. Gary Cornell – VB 6.0 from the ground up, TMH
    3. Donald R. P. & Oancea G – VB 6.0 from Scratch - TMH
    24
    4. Schildt Navghton – The Complete Reference JAVA – 2. TMH
    Module II: Development of Internet Applications
    1. Introduction to the Internet
    a) Client-Server Architecture
    b) Associated protocols (TCP/IP, HTTP, Usenet News and electronic mail)
    c) Related technology (names, address and Universal Resource Identifiers)
    d) Browser Technology.
    2. Basic features of the Web
    a) Hypertext Markup Langup Language (HTML)
    b) Limitations of HTML
    c) Introduction of SGML and other Markup Language
    3. Client-side processing
    a) Forms
    b) Scripting with Java Script and VB Script
    c) Document Object Model (DOM)
    4. Server-side Processing
    a) Active Server Page (ASP)
    5. Extensible Markup Language (XML)
    a) XML in e-commerce
    b) Document type definitions (DTDs)
    c) XML schema
    d) XML path language (Xpath)
    e) Extensible stylesheet language (XSL)
    6. Server-side Processing
    a) Common Gateway Interface (CGI)
    b) Server scripts
    c) 3-Tier architecture and database connectivity
    Paper OPORS 401 (Minor) Production and Operations
    Management Principles
    Module I: Production Management Principles
    1. Nature and scope of Production and Operation Management. Concept and
    importance.
    2. Types of systems and Layouts; Production Capacity Planning and Management,
    Plant Location and Plant Layout
    3. Production Planning and Control
    Demand forecasting for production, Product Development; Product and Process
    Analysis aggregate planning; production scheduling and control techniques and
    materials requirements planning
    4. Project Management and Research Allocation
    Project Management Techniques, Line of Balance
    25
    Resource Allocation – Linear Propagation and Computer application in
    Production and Operation Management
    Module II: Operations Management Principles
    1. Inventory Concepts, Functions and Costs, Basic Inventory Models, Inventory
    Systems, JIT Quality Management, Statistical Quality Control, Quality
    Assurance, Concept of Acceptance Sampling, Control Charts, Total Quality
    Management, ISO 9000/2000. Keizen, Six Sigma, etc
    2. Elements of Work Study
    Introduction to work study: Principles and Methods of Study, Principles and
    Application of Time Study, Work Sampling and Development of Production
    Standard.
    3. Maintenance, Value Analysis and Productivity
    Maintenance Management; Types of Maintenance; Cost Consideration in
    Management; Value Analysis and Engineering Productivity and its measurement.
    4. Work Environment
    Industrial Safety – Accidents, the Causes and Effects of Accidents,
    Responsibilities and Organization of Safety, Safety Management.
    Paper OPORS 402 Programming Languages & Computer Network
    Principles
    Module – I Programming Language C++
    1) C++: A bird’s Eye View
    a)
    Introduction
    b)
    What is new in C++
    i)
    Data encapsulation & abstraction
    ii)
    Inheritance
    iii)
    Polymorphism
    iv)
    Stream Handling
    v)
    Exception Handling
    c)
    Creating Applications
    i)
    Creating and editing source files
    ii)
    Compiling and linking
    2) Data Types, Operators, and Expressions
    3) Programme Structure
    a)
    Statements
    b)
    Blocks
    c)
    Control Statements
    i)
    IF statement
    ii)
    Switch Statement
    d)
    Loop Statements
    i)
    For Loop
    26
    ii)
    Do While Loop
    iii)
    While Loop
    4) Functions
    a)
    The Main Function
    b)
    Function prototyping
    c)
    Call by reference
    d)
    Return by reference
    e)
    Inline functions
    f)
    Default arguments
    g)
    Function overloading
    h)
    Friend and virtual functions
    5) Pointers
    6) Arrays & Strings
    7) Structures & Unions
    8) Classes & Objects
    a)
    Specifying a class
    b)
    Defining data members and Member functions
    c)
    Arrays in a class
    d)
    Arrays of objects
    e)
    Objects as function arguments
    f)
    Returning objects
    g)
    Local Classes
    9) Constructors and Destructors
    a)
    Parameterized constructors
    b)
    Multiple constructors
    c)
    Constructors with default arguments
    d)
    Dynamic initialization of objects
    e)
    Copy constructor
    f)
    Dynamic constructor
    g)
    Destructors
    10) Operator Overloading and type conversion
    a)
    Overloading
    i)
    Unary operators
    ii)
    Binary operators
    b)
    Overloading binary operators using friends
    c)
    Type conversions
    11) Inheritance
    a)
    Defining derived classes
    b)
    Inheritance
    i)
    Single
    ii)
    Multiple
    iii)
    Hierarchical
    iv)
    Hybrid
    c)
    Virtual base classes
    27
    d)
    Abstract classes
    12) Polymorphism
    a)
    Pointers to objects
    b)
    THIS Pointer
    c)
    Pointer to derived classes
    d)
    Virtual Functions
    e)
    Pure virtual functions
    13) Generic Programming with Templates
    a)
    Class Templates
    b)
    Function Templates
    c)
    Member Function Templates
    d)
    Overloading of Template Functions
    14) Stream Handling
    a)
    Managing console I/O operations
    i)
    Unformatted I/O operations
    ii)
    Formatted console I/O operations
    iii)
    Managing output with Manipulators
    b)
    Working with files
    i)
    Classes for File Stream operations
    ii)
    File pointers and their manipulations.
    iii)
    Creating, opening, reading, writing and closing operations
    iv)
    Sequential input and output operations
    v)
    Random input and output operations
    15) Exception Handling
    a)
    Basics of exception handling
    b)
    Exception handling mechanism
    References:
    7. Schildt Herbert – C++ Complete reference – TMH
    8. Balaguru Samy E – Orp. With C++ – TMH
    9. Ravichandran D – Programming with C++, TMH
    10. Hubbard John – Programming with C++ - McGraw Hill.
    Module – II Computer Networking Principles
    Computer Networks – Concepts, Uses, Network Structure, Network architectures, OSI
    reference model services, Physical Layer, Medium access sublayer, Data link layer,
    Network layer, Transport layer, Session layer, Presentation layer, Application layer.
    References:
    1. Black Uyless – Computer Network – PHI
    2. Bertsekas & Gallager – Data Network – PHI
    3. Tanenbaum Andrews – Computer Networks - PHI
    Paper OPORS 403 Quantitative Techniques and Control II
    28
    Module – I
    Non Linear Programing, Integer Programming, Goal
    Programing, Stochastic Programmeing
    Non-linear Programming: General NLPP, Problems of constraint maxima and
    minima, Necessary and sufficient condition for maximum (minimum) of objective
    function, Saddle point problems, Kuhn-Tucker conditions – non-negative constraints,
    Quadratic programming, Wolfe’s modified simplex method and algorithm, Beale’s
    method and algorithm, Piece-wise linear approximation.
    Integer Programming: Gomoy’s All-IPP method and algorithm, Branch and bound
    technique and algorithm, Either or constraints, K-out-of-N constraints must hold
    Goal Programming
    Dynamic Programming: The recursive equation approach, Characteristics of
    dynamic programming, Solution of LPP of dynamic programming
    Stochastic Programming.
    References:
    1. Budnik, Frank S., Dennis Mcleavey, Richard Mojena Principles of Operations
    Research, 2 nd ed., Richard Irwin, Illinons-All India Travelller Bookseller, New
    Delhi, 1995
    2. Gould, F J etc. Introduction to Management Science. Englewod Cliffs, New
    Jersey, Prentice Hall Inc., 1993
    3. Taha, H A Operations Research – An Introduction, New York, Mc Millan, 1989
    Module II: Queuing Theory
    Introduction to Queuing Theory, Characteristics of queuing systems, input process,
    service mechanism, queue discipline, service channels, symbols and notations,
    distribution of inter-arrival times, service times, definition of transient and steady
    state, M/M/1 queuing system, MMC queuing systems, M/E k /1 queuing system,
    M/G/1 queuing system
    Paper OPORS 404 Structured Query Languages & Software
    Engineering
    Module I : Structured Query Languages
    Related Model: Relational database, Relational algebra, Relationaal Calculus,
    Functional Dependencies, Normal forms.
    Query Languages: SQL data definition, data manipulation, views; formal and
    commercial query languages.
    Query Processing: General strategies for query processing, Transformation into an
    equivalent expression, Expected size of relations in the response, Query
    improvement, Query evaluation and optimization.
    ORACLE: Table creation, SQL forms, Joining two tables, Report generation,
    Application.
    29
    References:
    1
    1. C. J. Date – An introduction to Data base Systems Vol. I + II Addison,
    Wesley
    2. Ulman, Jeffry D – Principles of Database System.
    3. Korth & Silverschtz - DBMS
    4. Robert Kruse – Data structure and program design – P.H.I.
    2
    5.Desai, Bipin C – An introduction to data base systems – Galgotin
    Publications Pvt. Ltd.
    6. Oracle Manuals, Oracle corporation, USA.
    Module II: Software Engineering
    S/W Engineering: A preview; S/W: its nature and qualities, S/W Engineering
    principles, S/W design, S/W Verification, S/W production process, Management of
    S/W Engineering, S/W Engineering tools and environments.
    References:
    4. Hawryszkeiwycz I.T. – Introduction to SAD, PHI
    5. Lee – Systems analysis & design – MCC publication
    6. Senn, James A – Structured SAD
    7. Processman – S/W Engg – A practitioner’s approach – Mc
    Graw Hill
    8. Ghezzi, Jozayeri, Mandrioli – Fundamentals of S/W Engg –
    PHI
    9. Sommerville – S/W Engg – Adison Wesley
    MARKETING MANAGEMENT
    Paper OPMKT 301 (Minor) : Consumer Behaviour
    Module – I
    Consumer Behaviour-I
    Preliminaries
    1. Changing Profile of the Society and its Relevance of Consumer Marketing
    2. Consumer Marketing & Non-Consumer Marketing Organisational / Industrial
    Marketing
    3. Interdisciplinary Nature of Consumer Market Analysis
    4. Characterising Consumer Market
    -
    The Buyer or the Consumer
    -
    The Seller
    -
    The Product
    -
    Institutional / Organisational Character – Market Network
    Consumer Behaviour Analysis /Buyer in the Consumer Market
    5. Interdisciplinary Nature of Consumer Behaviour Analysis
    30
    -
    Economic Paradigm of Consumer
    -
    Behaviour Analysis – Economists Models
    -
    Limitation of Economists Models in Market Management Analysis
    6. Psychographic Analysis of Consumer
    7. Behaviour
    -
    Motivation
    -
    Learning
    -
    Perception
    -
    Attitude
    -
    Personality
    Socio-graphic Analysis of Consumer Behaviour
    8.Culture
    9.Sub-culture
    10.Social Class
    11. Reference Group
    12. Face of Face Group
    13. Family
    14. Individual / Person himself
    15. Incorporating External and Internal Factors: Consumer Behaviour Models
    -Howard & Sheth
    -Nicosia
    -Blackwel and Engel
    -Others
    16. Characterising Behaviour Models as
    -
    Input Output System
    -
    Inter-active System
    -
    Feed Back Mechanism
    17. Consumer Decision Process
    -
    Pre-decision Analysis
    -
    Decision and Action
    -
    Post-decision and Action Analysis
    18. Specifics
    -
    Analysis of Dynamics of Purchase and Consumption of Consumer Durable
    -
    Analysis of Dynamics of Purchase, Consumption and Post-consumption
    Behaviour of Consumer Perishables – Issues of Inventories of Consumables.
    Module -II
    Consumer Behaviour- II
    19. Port-Purchase Behaviour of Consumers.
    20. Impact of Short Term and Long Term Memory on Consumer Behaviour.
    21. Consumer Behaviour specifically to E-marketing.
    22. Consumer Behaviour in Rural Marketing.
    23. Environmental Awareness and Impact on Consumer behaviour.
    24. Asian Cultures and Values.
    25. Driving Forces in Asian Consumer Behaviour.
    31
    References:
    1. Leon G. Schiffman & Leslies Lazer Kankuk: Consumer Behaviour (Edition
    6 th ) PHI – New Delhi
    2. Loudon & Betta: Consumer Behaviour, McGraw Hill International, 2000
    3. Glenn Walters and Blaise J. Bergiel: Consumer Behaviour, South Western
    Publishing Company, 1989.
    4. Peter D. Benett and Harold H. Kassarjian: Consumer Behaviour, PHI, New
    Delhi, 1996
    5. Assael, H. Consumer Behaviour Marketing Action. Ohio, South Western,
    1995
    6. Hawkins, D I. etc. Consumer Behaviour Implications for MarketingStrategy.
    Texas, Business, 1995
    Paper OPMKT 302 (Minor) : Advertising Management (I) & Sales
    Promotion – (I)
    Module –1
    Advertising Management – I
    1. Introduction – The field of Advertising Management.
    Advertising Planning and Decision Making
    2. Objectives Setting and Market Positioning – Integrated Market
    Communication. Setting Goals and Objectives. How
    Advertising Works.
    3. Media Strategy and Tactics – Media Alternatives and Media
    Selection. Budgeting and Media Tactics.
    4. Broader Environment – Advertising its relation with Society.
    Ethics in Advertising. Global Marketing and Advertising.
    Module – II Sales Promotion
    1. Introduction – Defining Promotion and its scope
    2. Promotion Mix – Consumer Promotion, Trade Promotion. Promotional
    Strategies – Joint Promotions, Extra Benefit Offers, Charities,
    Sponsorships, Games and Competitions, Celebrity Promotion & Events
    Management
    3. Devising a Promotional Strategy and its evaluation
    4. Direct Marketing
    References:
    1. George E. Belch & Michael A. Belch: Advertising & Promotion
    2. Batra & Myers: Advertising Management, PHI
    3. Scissors & Petray: Media Planning
    4. A. D. Farbey: How to Produce Successful Advertising
    5. Borden Marshall: Advertising Management
    6. G. C. Beri: Marketing Research, TMH
    7. R. Batra, J.G.Myers, D.A.Aaker: Marketing Management, PHI
    8. F. Jefkins: Advertising, Macmillan
    32
    9. M. Mohan: Advertising Management, TMG
    10. Kenneth. E. Clow and Baack Donald: Integrated Advertising Promotion &
    Marketing Communications - PHI
    11. Hackley Chris, Advertising & Promotion – Sage
    Paper OPMKT 303 : International Marketing
    Module – 1
    International Marketing & International Business
    Part – A
    1. International Marketing vis-à-vis Domestic Marketing
    2. Selection of Foreign Markets
    3. Market Entry Strategies
    4. Market Coverage Strategies
    5. International Product Decisions
    6. International Pricing
    7. International Distribution
    8. Promotion in the International Market
    Part – B
    International Firm & International Business
    9. Introduction – (MNC / TNC – International Firm)
    -
    Definition & Features
    10. MNCs in Historical Perspectives
    -
    Genesis of MNC
    -
    MNCs in the late 20 th Century
    -
    Emerging Features of MNCs in the 21 st Century
    11.Network of MNC Operations and the Organisational Structure of the MNCs
    12. Why the MNCs go abroad?
    - Theory of Capital Transfer
    -
    Products Cycle Theory in International Movement of Capital
    -
    Export of Capital – Dynamics of Profit
    13. The MNCs in the era of Globalisation of Capital
    -
    Structural Adjustment Programme in Post Bretton Woods Regime
    -
    Convertible Currency & Foreign Direct Investment in the era of liberalisation
    Module – II Transnational Corporation in International Market
    Part – A
    14. Internalization of National Market
    Operators in an International Market
    -
    Transnational Corporations - an Operator
    15. International Components in an International Market
    16. Types of Operations of International Units in an International Market
    18. Difference Forms of Trans National Corporation
    -
    Transnational Manufacturing Corporations
    33
    -
    Transnational Trading Corporations
    -
    Transnational Service Corporations
    Part – B
    Theories and Protections in International Trade
    19. Rational of International Trade
    20 Autarky & Trade
    21. Adam Smith’s Theory of Absolute Advantage
    22. David Ricardo’s Theory of Comparative Advantage
    23. Hecksher – Ohlin Formulations
    24. Gains from Trade
    25. Free Trade vs. Restricted Trade
    26. Forms of Protection
    - Kinds of Tariff & Effects of Tariff
    - Arrangements for Tariff
    - Quotas, dumping & State Trading
    - Exchange Control
    27. Globalization & WTO
    References:
    1. Warran J. Keegan: Global Marketing Management, PHI
    2. Francis Cherunilam: International Business, Wheeler Pub.
    3. Bo Sodersten: International Economics
    4. Bhattacharya, B. Export Marketing. Strategies for Success. New Delhi, Global
    Business Press, 1991
    5. Terpstra. Vem and Sarathy, R. International Business. New York, John Wiley,
    1988
    6. Onkvisit, Sak and Shaw, J J. International Marketing: Analysis and Strategy.
    New Delhi, Prentice Hall of India, 1995
    Paper OPMKT 304: Sectoral Marketing Management
    Module – I
    Non-profit Institution
    1. Non-profit Institutions in Indian Market Context, e.g. Police, Public Service,
    Hospitals etc.
    2. Analysing Socio-cultural Environment Affecting Non-profit Organizations
    3. Scope and Applications of Marketing in the Context of Non-profit Organization
    4. Setting Marketing Objectives
    5. Analysing Beneficiary Behaviour,
    6. Market Segmentation, Targeting & Positioning
    7. Planning of Marketing Strategy in a Non-profit Organization, Concept of Product
    Service Life Cycle & Related Issues.
    8. Elements of Marketing Mix
    -
    Product
    -
    Pricing Decisions
    -
    Distribution & Delivery Strategy
    34
    -
    Promotional & Public Relations Strategy
    -
    Role of Institutional Image
    9. Monitoring & Review of Marketing Programme.
    Module – II Rural Marketing
    1.
    Rural Environment and its Dynamics
    2.
    Marketing of Farm Products
    3.
    Marketing of Farm Inputs
    4.
    Marketing of Non-Farm Products and Non Farm Inputs
    5.
    Roles and Strategies of Government, Cooperatives and Corporates in
    Rural Marketing
    6.
    Globalization and Rural Marketing
    References:
    1. Kotler, Philip and Andreasen Alan R. Strategic Marketing for non-profit
    organization. Englewod Cliffs, New Jersey, Prentice Hall Inc., 1987
    2. Kolter Philip, etc. Cases and Readings for Marketing for Non-profit
    organizations. Englewod Cliffs, New Jersey, Prentice Hall Inc., 1983
    3. Kolter, Philio and Roberto, Eduardo L. Social Marketing. New York, The
    Free Press, 1989
    4. Lauffer, Armand. Strategic Marketing for Non-for-profit organization. New
    York, Free Press, 1984
    5. Lovelock, Christopher H and Charles B. Weinberg. Marketing for Public and
    Non Profit Managers. New York, John Wiley, 1984
    6. Singh Sukhpal: Rural Marketing Management – Vikas Publishing
    7. Acharya S. S. & Agarwal N. L.: Agricultural Marketing in India, Oxford & I.
    B. H
    Paper OPMKT 305: Strategic Marketing & Services Marketing
    Module – I
    Strategic Marketing
    1. Marketing Planning
    - Strategic Marketing
    2. Product Planning & Life Cycle
    3. Brand Management
    2
    Concept of Brand and Brand Extension
    3
    The Brand Equity Concept and Customer Based Brand Equity
    Model
    Brand Positing and Values
    Choosing Brand Elements to Build Brand Equity
    Integrating Marketing Communication to Build Brand Equity
    Methods of measuring Brand Equity
    Module – II Services Marketing
    4 1. Characteristics of Services, Classification of Services
    5 2. Servqual Model
    35
    6 3. Services Mix
    7 4. Internal Marketing, Interactive Marketing and External Marketing
    8 5. Managing Quality
    9 6. Managing Services
    10 7. Customer Relationship Management
  • Framework of Customer Relationship Marketing, Relationship through
  • Loyalty, Loyal customer Ladder, Recovery of Lapsed Customer
  • Introduction to Customer Relationship Management, Definition of
  • Customer Relationship Management, Concept of Customer Interaction
    Management, Concept of Customer Retention, Stages of Retention in
    Customer Life Cycle
  • e-CRM, The concept, Difference between CRM and e-CRM, Dimensions
  • of e-CRM, Key requirement for e-CRM, e-CRM tools
  • CRM process: Benefits of CRM process, Four C’s of CRM process,
  • Organisation of CRM Process, Implementing CRM – A Step-by-step
    process
  • Integration of CRM with ERP systems
  • 11
    References:
    1. Cristopher.H. Lovelock; Services Marketing; Prentice Hall International,
    N.J( 1996).
    2. S. M. Jha; Services Marketing, Hinalaya Publishing, N. Delhi(1996).
    3. Helen Woodruff; Services Marketing: McMillan of Indial,N.Delhi(1997)
    4. M. J. Xavier; Strategic Marketing; Response Books, N. Delhi-(1999).
    5. Subash C. Jain; Marketing Planning and Strategy; South Western
    Publishing(1990)
    6. J. Neol Kapferrer; Strategic Brand Management; Free Press
    (1996)
    7. Aikar; Leadership Brand; Free Press (2000)
    8. Subroto Sengupta; Brand Positioning; Tata Mc Graw Hill Publishing, N.
    Delhi(1990).
    9. Gupta P.K., Services Marketing, Everest Publishing House (2002)
    10. Ravi Shankar, Services Marketing Excel Book, (2002)
    11. Valarie A. Zeidhanul & Bitner, Services Marketing, Tata McGraw Hill,
    N. Delhi, (2 nd Edition)
    12. Verma H. V. – Brand Management, Excel Book (2002)
    Paper OPMKT 306: Industrial Marketing
    Module – I
    Industrial Marketing
    1. Nature & Scope of Industrial Marketing
    2. Differences between Industrial & Consumer Marketing
    3. Nature of Demand of Industrial Marketing
    4. Classification of Industrial Products
    5. Organizational Buyer Behaviour
    -
    Structure
    -
    Process
    36
    -
    Content
    6. Choice Criteria
    -
    Factors Affecting Organizational Buyer Behaviour
    -
    Life Cycle Costs
    7. Organizational Sales Responsibilities and Preparation for it
    -
    Objectives
    -
    Key Concepts
    8. Segmentation of Industrial Market
    9. Product Decision and Strategies
    10. Industrial Pricing
    11. Distribution and Channel Relationship
    12. Industrial Marketing Communication
    13. Performance Appraisal
    -
    Value Engineering
    -
    Procedure
    -
    Advantages
    -
    Phases
    Module – II Logistics in Marketing
    14. Concept of Supply Chain Management, SCM
    15. SCM in the Global Environment
    16. The Role of Marketing in SCM
    17. Supply Chain Sales Forecasting
    18. Role of Logistics in SCM
    19. Information System & SCM
    20. Financial Issues in SCM
    21. Customer Service & SCM
    22. Measuring Performance in SCM
    23. Managing SCM: Managerial and Research Implications
    References:
    12. E. R. Corey, Prentice Hall:- Industrial Marketing – Cases & Concept
    13. L. Fisher: Industrial Marketing, Business Books, London
    14. F. Luthans, Mc Graw Hill: Organizational Behaviour
    15. Geoffrey Lancaster, David Jobber & Macmillan: Selling & Sales Management
    16. Carlos Falton, John Wiley & Sons: Value Analysis to Increase Productivity
    17. Lawrence D Miles, McGraw Hill: Techniques of Value Analysis and
    Engineering
    18. Christopher Bartlett & Sumantra Ghoshal: Managing Across Borders: The
    Transnational Solution, Harvard Business School Press
    19. Donald J. Bowersox: The Strategic Benefits Logistics Alliances, Harvard
    Business Review
    20. Sumantra Ghoshal: Global Strategy – An Organizing Framework, Strategic
    Management Framework
    37
    21. Manohar U. Kalwani & Narakesari Narayandas: Strategic Management
    Journal 8 (5) Long Term Manufacturer Supplier Relationship – Do they Pay
    off for Supplier Firms?, Journal of Marketing, 59 (January)
    22. Havaldar K. Krishna, Industrial Marketing, Tata McGraw Hill Co. Ltd., N.
    Delhi, 2002
    Paper OPMKT 401 (Minor) : Sales & Retail Management
    Module – I Theories of Selling & Management
    1. Principles of Selling
    2. Theories of Selling
    3. Steps in Personal selling
    4. Dyadic Interaction of Selling
    5. Sales Organisational Structure
    6. Relationship of Sales Department with other departments
    7. Size of Sales Force
    8. Motivation of Sales Force
    9. Compensation and Recruitment of Sales Force
    10. Quotas and Territory Management
    11. Sales Force Control System
    12. E- Marketing
    13. Franchising
    -Concepts of Franchising
    -Types of Franchising
    -Modes of Operation
    -Steps in setting up a Franchisee Organisation
    14. Physical Distribution
    -Objective of Physical Distribution
    -Importance of warehousing and transportation
    -Distribution Planning Principles
    -Designing a Distribution System
    15. Marketing Channels
    -Strategies of Distribution
    -Role of Channel Members
    -Types of Retailing
    -Channel Relationship
    Module – II
    Retail Management
    1. Introduction to retailing; The Retail Environment, The Retail definition,
    Theory of retailing, Retailing and Marketing. Types of format retailing
    2. The management of service and quality in retailing
    3. The retail marketing mix: The Product, Retail Pricing, Retail Promotion,
    Place – Supply Chain Management
    4. Merchandise Management, The concept, Methods of planning and
    calculating inventory levels, Merchandiser skills and profile, Range
    Planning, Merchandise assortment and support, Negotiating the purchase.
    38
    5. Retail location strategies and decisions
    6. The management of retail brands
    7. The applications of IT to retail marketing, the growing role of IT in
    retailing IT for competitive advantage, capturing data at the point of sale,
    data base marketing, data mining and business intelligence, electronic
    retailing
    8. International retailing, International retail structures, motives and reasons
    for international retailing, market entry methods, development of
    international retailing.
    References:
    1. Richard R.Still, Edward.W.Cundiff and A.P. Govoni, Sales Management,
    Prentice Hall of India, N.Delhi (2000).
    2. E.L. Ansary (jt author), Distribution Management, Prentice Hall of India,
    N. Delhi (2000).
    3. Anderson, R. Professional Sales Management Cliffs, New Jersey, Prentice
    Hall Inc, 1992
    4. Buskirk, R. H and Stanton, W J Management of Sales Force. Homewood
    Illionois, Richard D. Irwin, 1983
    5. Dalymple, D. J. Sales Management, Concepts & Cases, New York, John
    Wiley, 1989
    6. Stanton, William J, etc. Management of a Sales Force Chicago, Irwin,
    1995.
    7. Gilbert David, Retail Management, F. T & Prentice Hall
    8. Freathy Paul, The Retailing Book, F. T. & Prentice Hall
    9. Evans, B. & Berman, Retail Management: The Strategic Focus, Prentice
    Hall India.
    Paper OPMKT 402 (Minor) : Market Research & Assessment
    Module – I
    Sampling Techniques
    1. Sampling Techniques
    -
    Simple Random Sampling; with Replacement & without Replacement
    -
    Stratified Random Sampling
    -
    Sample size determination
    -
    Estimation of different parameters and their standard error
    -
    Different cases on sample survey in the context of marketing
    2. Scales & Measurement in Marketing & Analysis
    -
    Approaches in a survey relevant for Market Assessment
    -
    Different types of scaling
    -
    Data collection Methods
    -
    Variability Method: Ordered Category Sorting, Rating Method,
    Ranking Method, Paired Comparison (Thurstone Scale V)
    39
    -
    Quantitative Judgment Method: Direct Judgement Method,
    Fractionation, Constant Sum
    - Coefficient of Concordance
    3. Tools used for Market Assessment
    - Cluster Analysis, Factor Analysis, Discriminant Analysis & Conjoint Analysis
    Module II:
    Market Share & New Product Decision Theories
    4. Market Share
    -
    Zero-order Method: Ehrenberg Model
    -
    Markov Model: Markov Process, Transition Probability Matrix, Prediction of
    Market Share, Brand Preferences
    -
    Models: Product class Sales Model, Market Share Model in a two Brand
    Market, Attraction Models:
    a) Multiplicative Competitive-interaction Model (MCI)
    b) Multinomial Logit Model (MNL)
    -
    Parfill – Collins Model
    Consumer Brand Preference Model
    -
    Different approaches to study the consumer brand preference & associated
    purchase behaviour
    -
    Measurement of Brand preferences
    5. SERVQUAL
    -
    Method and criticism
    6. New Product Decision Theory:
    -
    Baysian approach in the context of launching of new product
    7. First Purchase Diffusion Model of New Product
    -
    Innovative Diffusion Model: Fourt & Woodlock Model
    -
    Imitative Duffusion Model: Mansfield Model, Fisher & Pry Model, Teece
    Model
    -
    Roger’s Model for classification & first Purchase consumers
    -
    Bas Model: Derivation of the Model, Implication of the parameters &
    problems of Estimation
    Paper OPMKT - 403: Market Forecasting Techniques
    Module – I
    Trends & Forecast
    1. Trends and Forecasts
    -
    Linear
    -
    Quadratic
    -
    Exponential
    -
    Modified Exponential
    -
    Gompertz
    -
    Log – Linear
    2. Moving Average Models
    -
    Exponential Smoothing Methods (Single, Double)
    -
    Adaptive Response Rate
    -
    Holts Trend – Smoothing (Single)
    40
    -
    Seasonal Models (Horizontal Seasonal, Adaptive Trend – Seasonal,
    Multiplicative Trend Seasonal)
    Module II:
    Box – Jenkins Models & other forecasting techniques
    3. Box – Jenkins Models
    4. Special Techniques in Forecasting
    -
    Lumpy Demand
    -
    Cumulative Sum Techniques
    -
    All Time Requirements
    -
    Fast – Dropping Forecasts
    References:
    1. Makridakis: Market Forecasting
    2. Makridakis & Wheelwright: Interactive Forecasting
    3. Pyndick & Rubenfield: Econometric Forecasting & Model Building
    Paper OPMKT 404: Advertising Management (II) & Sales
    Promotion (II)
    Module – I
    Advertising Management – II
    1. Advertising Agency and its working – Creative, Account
    Servicing and Media
    2. Theories of Advertising & Research
    3. Message Strategy – Attention and Comprehension.
    Understanding Benefits Based Attitudes. Associating
    Felling with Brand. Group Insurance. Word of Mouth
    Advertising
    4. Creative Strategy – Art of Copy Writing. Art and Copy. Art
    Direction. Elements of Design. Copy Testing and
    Diagnosis. Production and Implementation. Making a
    Creative Brief.
    5. Global Advertising
    6. Advertising for Small Business
    7. Business to Business Advertising
    Module – II
    Sales Promotion – II: Integrated Promotion & Public Relation
    1. Integrated Promotion: Introduction, Designing an Integrated Promotion
    Strategy, Implementation and Control
    2. Identifying & Describing Publics
    3. Scope & role of Public Relations
    4. Persuasion & Theory of Communication
    5. Corporate Public Relations – Definition, Scope, Objectives & Strategies
    6. Corporate Image & Public Relations
    7. Public Relations & Marketing
    8. Public Relations & Media
    9. Ethics and Laws in Public Relations
    41
    10. Problem Solving Strategies in Public Relations
    11. Evaluating Public Relations
    References:
    1. Julian Cummins: Sales Promotion, Universal Publications, New Delhi
    1. Ailloni and Charas, Dan. Promotion: A Guide to Effective Promotional
    Planning, Strategies and Executions. New York, John Wiley, 1984
    2. Blattberg, Robert C and Scott, A Neslin. Sales Promotion: Concept, Methods
    and Strategies. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1990
    3. Schaltz, Don E and William, A Robinson. Sales Promotion Management.
    Chicago, Crain Books, 1982
    4. Ulanoff, Stanley M Handbook of Sales Promotion, New York, McGraw Hill,
    1985
    5. Bahl Sushil, Making P. R. Work – Wheeler Publishing – 1997
    6. New Som, Turk, Kruckebergy, This is P. R. Wordsworth, Thomson
    Learning – 2000 (7 th Edition)
    7. Black Sam, Public Relations
    8. Chaudhuri Arun, ITC Vs. BAT – Wheeler Publishing – 1998
    FINANCIAL MANAGEMENT
    Paper OPFM 301 (Minor) : Accounting for Management
    Module – I
    Management Accounting
  • Nature – objectives – role – relation with other accounting
  • Changes in Financial Position.
  • Financial Statement Analysis
    42
    Module – II
    Management Control System
  • Budgetary Control & Performance Measurement (including zero base
    Budget, Balanced Score card, Bench Marketing, Theory of Constraint)
    Standard Costing
  • Profit Centre and Transfer Pricing
  • Divisional Performance Measurement and Control.
    Paper OPFM –302 (Minor) : Indian Financial System
    Module – I
    Financial Institutions of India
  • An overview of Indian Financial System
  • -
    Regulatory Bodies – RBI, SEBI
    -
    Commercial Banks
    -
    Cooperative Banks
    -
    Insurance Companies
    -
    UTI & MFS
    -
    NBFCS
    Module – II Financial Market & Instruments
  • Money Market as part of Financial Market
  • -
    Money
    -
    Call Money
    -
    Treasury Bill
    -
    Commercial Papers
    -
    Report
    -
    Discount Market
    -
    Commercial Deposits
    -
    Market for Financial Guarantees
  • Capital Market as part of Financial Markets: Primary & Secondary
  • -
    Gilt-edged Securities Market
    -
    Industrial Securities Market & Stock Exchanges
    -
    Bankers & Dealers
  • Housing Finance
  • Leasing
  • Venture Capital
  • Factoring
  • Forfeiting
  • Depositaries
  • References:
    1. The Economics of Money, Banking & Financial Markets – Frederic S.
    Mishkin, Columbia University Addison – Wesley.
    2. Monetary & Financial Economics – James L. Pierce, John Wiley & Sons 1984
    43
    3. Raymond Goldsmith: Financial Institutions.
    4. Money, Information & Uncertainty: C.A.E.Goodhart, 1989
    5. The Financial System & The Economy: Principles of Money & Banking –
    Buston & Lombra, [ South – Western College Publishing] Thomson Learning
    2000
    6. Commercial Banking – The Management of Risk – Fraser, Gup & Kolari
    South-Western College Publishing, Thomson Learning.
    Paper OPFM 303: Financial Economics
    Module 1
    Financial Economics & Management of Financial Services
  • Financial Systems: Introduction & Overviews
  • Financial Intermediation
  • -
    Role / Advantages
    -
    Financial Intermediaries & Institutions Nature, Function, Types of
  • Asset & Liabilities
  • -
    Structures of
    -
    Management of
  • Interest Rates
  • -
    Determination of
    -
    Structure of
  • Bond
  • -
    Price
    -
    Yields
    -
    Interest Rates
    -
    Maturity
  • Economic Trend & the Yield Curve
  • Module – II Financial Derivatives
  • Futures
  • Options
  • Other Financial Derivatives
  • Paper OPFM 304: Cost Management
    Module – I
    Advanced Costing
  • Cost Concept and Management Decisions
  • Full Costing, Marginal Costing and Managerial Decision Making (under
    certainty and uncertainty)
  • Strategic Cost Management
    - Activity Based cash management target cashing, lifecycle costing, JIT approach
    ERP, TQM, value chain analysis.
    44
    Module – II
    Working Capital Management
    Concepts of Working Capital Management, Importance of Working Capital, Kinds of
    Working Capital, Factors Determining Working Capital, Estimating Working Capital
    Requirements, Management of Cash Receivable Management Programming Working
    Capital Management, Integrating Working Capital and Capital Investment Processes,
    Working Capital Control and Banking Policy in India.
    Paper OPFM 305: Tax Management
    Module – I
    Income Tax Laws
    Computation of income and calculation of tax under income tax law
    Procedural aspects of assessment and payment of tax and penalties
    Module – II Tax Planning
    -
    Concept of Tax Planning
    -
    Tax implications of Planning in different corporate decision areas (Capital
    Structure, Lease Vs. Purchase, Amalgamation etc.)
    Paper OPFM 306 : Project Management & Control
    Module – I
    Project Management & Control – I
    Exploration and analysis of investment opportunities in projects, project viability
    appraisal
    Market & Demand analysis
    Technical analysis
    Network analysis – CPM, PERT, crashing, resource allocation
    Module – II Project Management & Control – II
    Cost of Financing of projects
    Projection of financial statements
    Social cost benefit analysis
    Project appraisal followed by financial institutions
    Paper OPFM 401 (Minor) : Financial Management
    Module – I
    Financial Decision Analysis
  • Fundamental Valuation Concept.
  • Capital Budgeting.
  • Risk Analysis of Capital Investments.
  • Capital Structure (Leverage & Cost of Capital) and Dividend Policies.
    Module – II
    Strategic Finance
    45
  • Core Competence, Diversification
  • BPO
  • Global Financing and Global Disclosure
  • Financial Management of Sick Units.
  • Corporate Restructuring.
    Paper OPFM 402 (Minor) : Investment Management
    Module – I
    Investment Environment
    Stock market
  • New Issue Market
  • Investment Companies
  • Market Indexes
  • Credit Rating
  • Module – II Security Analysis
    Fundamental Analysis
  • Technical Analysis
  • Efficient Market Theory
  • Paper OPFM 403: International Finance
    Module – I
    International Finance- I
  • The Foreign Exchange Market
  • -
    Introduction
    -
    Spot and Forward Markets
    -
    Forward Premium
    -
    A typical Foreign Exchange Transaction
    -
    Triangular Arbitrage
  • Central Banks and Exchange Rate Regimes
  • -
    Fixed vs. Floating exchange rates regimes
    -
    India’s exchange rate regimes over the years
  • The Purchasing Power Parity principal
  • The Covered Interest Parity principal
  • -
    Investing on a covered basis
    -
    The covered interest parity condition
    -
    Deviations from covered interest parity (Transaction cost, cost of gathering
    and processing information, government intervention and regulation, financial
    constraints and capital market imperfections, non-comparability of assets)
    -
    Political risks and International money markets
    46
    -
    Testing for covered interest parity
    -
    Module – II International Finance- II
  • An introduction to unit root and cointegration
  • -
    The concepts of stationarity
    -
    The concept of unit root
    -
    Testing for unit roots (The Dickey & Fuller Tests)
    -
    Granger Causality
  • Money: Role & Functions of Money – Evaluation of Classical Dichotomy
  • Interest Rates & Issues Involved
  • Critical Overview of Indian Banking System ( including Reserve Bank of
    India)
  • Non-Banking Financial Intermediaries
  • International Monetary System: Its Impact on Indian Money & Capital
    Market
  • Money Capital
    -
    Theoretical issues of perfect capital market
    -
    Rational allocation of capital in uncertain world
    Paper OPFM 404: Portfolio Management
    Module – I
    Bond Analysis and Management
    Bond Valuation
    YTM
  • Bond Attributes
  • Bond Pricing Theorems
  • Convexity
  • Duration
  • Immunization
  • Module – II
    Portfolio Management
    Risk and Return
  • Markowitz: Portfolio Selection Model
  • Sharpe: Single Index Model
  • CAPM
  • APT
  • Portfolio Investment Process
  • Investment Timing and Portfolio Performance Evaluation & Revision.
  • References:
    1. I.M. Pandey – Financial Management
    2. Prasanna Chandra – Financial Management
    - Project Manageemnt
    3. Bnearly & Myres – Principles of Corporate Finance
    47
    4. H. T. Spiro – Finance for non-financial Manager
    5. Alan Shapiro – Multinational Financial Management
    6. Jack Clark Francis – Investment – Analysis & Management
    7. Bhalla & Tuteja – Investment Management
    8. Brigham – Fundamentals of Financial Management
    9. Khan – Indian Financial System
    10. B. Banerjee – Financial Management
    11. Jordon & Fisher – Investment
    12. Alexander Baily & Sharpe: Investment
    13. Horngren Charles – Principles of Financial Management Accounts
    14. R. D. Kaplan – Advanced Management Accounting
    15. Allan Upchurch – Advanced Cost Accounting
    16. B. Banerjee – Cost Accounting
    17. Asish Bhattacharya – Cost Accounting
    18. Jawahar Lal – Managerial Accounting
    19. V. K. Singhania – Indian Income Tax
    20. V. K. Singhania – Tax Planning
    21. L. M. Bhole – Financial Institutes and Markets
    22. Khan & Jain – Financial Management
    23. Avadhani – Marketing of Financial Services and Markets
    24. C. Hull – Derivatives
    HUMAN RESOURCE MANAGEMENT
    48
    OPHRM – 301 (Minor): Managing Interpersonal & Group Processes
    Module I:
    Interpersonal Relationships
    Interpersonal Communication
    Interpersonal Awareness and Feedback
    Interpersonal Interaction Process
    Module II:
    Group Dynamics
    1. Group Behaviour
    Group Dynamics & Cohesiveness
    Interactive Behaviour and Conflict
    Team Building
    References:
    1. W.G. Bemies, Essay in Interpersonal Dynamics, Dorsey Press, USA 1979
    2. D. Kolb, Organisational Behaviour, Pretice Hall, 1991
    3. fred Luthans, Organisational Behaviour, McGraw Hill, 1985
    4. Lauries J. Mullins, Management and Organisatinal Behaviours, Wheeler
    Publishing, 1992
    OPHRM 302 (Minor): Human Resource Management and Policy
    Module I:
    Man Power planning
    1.
    Human Resource Management: Overview
    2.
    Human Resource: Scope, Coverage and Functions
    3.
    Man Power Planning
    4.
    Forecasting Methods
    Module II:
    Selection and Recruitment
    1. Job Analysis, recruitment
    2. Selection
    3. Deployment, Redeployment
    4. Job Evaluation, Job Rotation, Job Enlargement
    Readings:
    1. E.B. Flippo, Personnel Management, McGraw Hill
    2. A.f. Sikula & J.F. McKenna, Management of Human Resources, John Wiley,
    1984
    3. M.S. Saiyadain, Human Resource Management, Tata McGraw Hill, f1988
    4. E.A. Ramaswamy, Management of Human Resources, Oxford, 1999
    OPHRM 303 : Labour Economics
    Module I Wage Theory
    1.
    Wage theory under Perfectly Competitive Markets
    2.
    Wage theory under Imperfectly competitive Markets
    49
    3.
    Elasticity of Factor Substitution, Technological Progress and Income
    distribution
    4.
    Home-Production and the Allocation of Time
    5.
    The theory of Search in Labour Markets
    Module II Characteristics of Labour in Less developed Countries
    1.
    Characteristics of Labour in Less Developed Countries
    2.
    Work Environment – hours, absenteeism, shifts, fatigue
    3.
    Dualism
    4.
    Harris – Todaro model
    5.
    Formal and Informal Sector employment
    6.
    Implicit Contact Theory
    References:
    1. Handerson and Quandt: Microeconomics
    2. David Sapsford and Zafiris Tzannatos (ed) Current Issues in Labour
    Economics (Macmillan), 1990.
    OPHRM – 304: Management of Industrial Relations
    Module I:
    Industrial Relations
    1.
    Emerging trends in Industrial Relations
    2.
    Industrial Relations machinery – Collective Bargaining, Conciliation,
    tribunals, Arbitration
    3.
    Workers’ Participation in Management
    4.
    Industrial Relations & the State
    Module II:
    Trade Unionism
    1.
    Trade Union:- Evolution of Trade Union movement; in India; UK; USA
    and 3 rd World Countries
    2.
    Industrial Disputes
    3.
    Role of Management & Trade Union
    4.
    Theory of Strikes
    References:
    1. M. Marchugton, Managing Industrial Relations, Mcgraw Hill, 1982
    2. B.R. Patil, Collective bargaining, 1996
    3. B.R. Virmani, Participative Management, Vision Books, 1988
    4. C.S. Venkat Ratnam, globalization and Changes in Industrial Relations,
    Response Books, 2000
    OPHRM 305: Cross & Global Human Resource Management
    Module I:
    The Role of Culture
    1.
    Human and Cultural Variables in global organisations
    50
    2.
    Cross Cultural Differences
    3.
    Cross cultural Research methodology
    4.
    Cross Cultural Leadership, Communication & Negotiation
    Module II:
    HRM in the Modern Era
    1.
    MNC and Human Resource Management
    2.
    Human Resource Management in 21 st Century
    3.
    Human Resource Management and Technological Change
    4.
    Technology transfer with a human face
    OPHRM 306: Human Resource Accounting & Compensation
    Management
    Module I:
    Human Resource Accounting
    1.
    Human Resource Valuation and Accounting
    2.
    Human Resource audit
    3.
    Total Quality Management & Human Resource Development
    1.
    Learning Process in Human Resource Development
    Module II:
    Compensation Management
    1.
    Compensation Packages
    2.
    Fringe Benefits, Incentives, Refinement Plans.
    3.
    Working of wage Boards, Pay Commissions etc.
    OPHRM 401 (Minor): Human Resource Development
    Module I:
    Development and Training
    1. Human Resource Development
    2. Designing Training Programms
    3. Training Methods and Techniques
    4. Evaluation of Training Programmes
    Module II:
    Evaluation and Appraisal
    1.
    Performance Appraisal
    2.
    Appraisal Instruments
    3.
    Career Planning and Succession Planning
    4.
    Managing Diversity
    Readings:
    1.
    K.K. Chaudhuri, Personnel management for Executives, Hemalaya
    Publishing House, 1998
    2.
    Madhukar Shukla, Competing through knowledge, response Books, 1997
    OPHRM –402(Minor): Human Resource Counselling and Discipline
    Module I:
    Counselling
    1.
    Counselling Principles
    51
    2.
    Methods and Skills
    Module II:
    Disciplinary Activities
    1. Discipline in Industry
    2. Positive and Negative Discipline
    References:
    1. C.S. Venkat Ratnam and B.K. Srivastav, Personnel Management and
    Industrial Relations, S. Chand & Sons, 1999
    2. Madhurendra K. Verma, Nurturing change through your human assets,
    Response Books, 2000.
    OPHRM 403: Legal Framework Governing Human Relations
    Module I:
    Industrial Law
    1.
    Industrial Relations – Overviews
    2.
    Industrial Dispute Act
    3.
    Factories Act
    4.
    Laws relating to Workmen’s Compensation
    5.
    Environmental Laws
    Module II:
    Labour Welfare Measures
    1.
    Payment of Wages Act
    2.
    Minimum Wages Act
    3.
    Payment of Bonus Act
    4.
    Equal Remuneration Act
    5.
    Provident Fund, Gratuity, Maternity Relief
    References:
    1. S. L. Agarwal, Labour Relations Law in India, Macmillan, 1980
    2. P.L. Malik, Industrial Law, Lucknow Eastern Book, 1999
    3. O.P. Malhotra, The Law of Industrial Disputes, Tripathi, 1973
    4. S.C. Srivastava, Industrial Relations and Labour Law, Vikas, 1994
    5. S.D. Punekar, Deodhar & Sankaran, Labour Welfare, trade Unionism and
    Industrial Relations, Himalaya, 1990
    6. S.C. Saxena, Labour Problems & Social Welfare
    52
    OPHRM 404 : Industrial Psychology
    Module I:
    Industrial Psychology
    2.
    Psychology of Trade Unionism
    3.
    Working Conditions, ergonomics
    4.
    Counseling
    Module II:
    Industrial Sociology
    1.
    Nature & Scope of Industrial Sociology
    2.
    Industry & Society
    3.
    Industry & Community
    4.
    Industrial Social Stratification
    5.
    Industrial & Family
    6.
    Industrialism & Social Change
    References:
    1. Kenith Davis, Human Behaviour at work, McGraw Hill, 1981
    2. P. Mersey and K. Blanchand, Management of OB, Prentice Hall, 1985
    3. Andre Beteille, Social Inequality, Persuin
    4. S. N. Srinivasan, culture and Society
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