DEPARTMENT OF BUSINESS MANAGEMENT
UNIVERSITY OF CALCUTTA
SYLLABUS - MBM/MBA
ANNEXURE - I
CONTENTS OF PAPERS FOR SEMESTER - I
(JULY - DECEMBER)
PAPER NO.
TITLE
MODULES
CP - 101
Management Principles,
I = Management Principles
Process.
II = Management Process
CP - 102
Organisation Behaviour and
I = Organisation Behaviour
Management of Change
II = Management of Change
CP - 103
Managerial Economics - I
I = Micro Economics - I
(Micro)
II = Micro Economics - II
CP - 104
Managerial Economics - II
I = Macro Economics - I
(Macro)
II = Macro Economics - II
CP - 105
Statistical Methods
I =Statistics for Managerial Decision - I
II =Statistics for Managerial Decision - II
CP - 106
Accounting for Managers
I = Financial Accounting
II = Cost Accounting
CP - 107
Ecology, Ethics and Business I = Ecology & Business
II = Business Ethics
CP - 108
Fundamental of Computers
I = Introduction & Basics of Computer
Hardware
II = Programming Principles & Business
Data Processing
CONTENTS OF PAPERS FOR SEMESTER - II
(JANUARY - JUNE)
PAPER NO.
TITLE
MODULES
CP - 201
Business Environment
I = Non Economic Environment
II = Economic Environment
CP - 202
Business Policy and
I = Business Policy
Strategic Management
II = Strategic Management
CP - 203
Financial Management
I =Financial System
II = Financial Decision Process
CP - 204
Marketing Management
I = Marketing Management - I
II = Marketing Management - II
CP - 205
Production Management &
I = Production Management
Operations Research
II = Operations Research Techniques
Techniques
CP - 206
Human Resource
I = Human Resource Management - I
Management
II = Human Resource Management - II
CP - 207
Research Methodology &
I = Research Methodology
Econometrics
II = Econometrics
CP - 208
MIS and Computers
I = Management Information System (MIS)
Applications
II = Business Communication
CONTENTS OF PAPERS FOR SEMESTER - III (JULY - DECEMBER)
MARKETING MANAGEMENT
OPMKT - 301
Consumer Behaviour
Module I = Consumer Behaviour- I
Module II = Consumer Behaviour II
OPMKT - 302
Advertising Management
Module I = Advertising Management - I
- (I) & Sales Promotion -
Module II = Sales Promotion - I
(I)
OPMKT - 303
International Marketing
Module I = International Marketing &
International Business
Module II = Trans National Corporation in
International Market
OPMKT - 304
Sectoral Marketing
Module I = Non-profit Institutions
Management
Module II = Rural Marketing
OPMKT - 305
Strategic Marketing &
Module I = Strategic Marketing
Services Marketing
Module II = Service Marketing
OPMKT - 306
Industrial Marketing
Module I = Industrial Marketing
Module II = Logistics in Marketing
MINOR PAPERS - 301, 302
OPERATIONS MANAGEMENT AND SYSTEMS ANALYSIS
OPOMS -
Quantitative
I = Linear Programming, Transportation and
301
Techniques and
Assignment Problems
Control - I
II = Inventory Management and Game Theory
OPOMS -
Application Software
I = Structured Systems Analysis and Design
302
Development
II = DBMS
OPOMS -
Advanced
I = Advanced Mathematics
303
Mathematics, Network II = Network Analysis & Project Management
Analysis & Project
Management
OPOMS -
Reliability,
I = Reliability Theory
304
Sequencing &
II = Sequencing & Replacement Model
Replacement Model
OPOMS -
Principles of
I = Principles of Operating Systems
305
Operating Systems
II = Data Structure & Algorithms
and Data Structure &
Algorithms
3
OPOMS -
E-commerce
I = E-commerce Programming Languages
306
Programming
II = Development of Internet Applications
Languages &
Development of
Internet Applications
MINOR PAPERS - 301, 302
FINANCIAL MANAGEMENT
OPFM - 301
Accounting for
I = Management Accounting
Management
II = Management Control System
OPFM - 302
Indian Financial
I = Financial Institutions in India
System
II = Financial Market & Instruments
OPFM - 303
Financial
I = Economics & Management of Financial Services
Economics
II = Financial Derivatives
OPFM - 304
Cost
I = Advanced Costing
Management
II = Working Capital Management
OPFM - 305
Tax
I = Income Tax Laws
Management
II = Tax Planning
OPFM - 306
Project
I = Project Management & Control - I
Management &
II = Project Management & Control - II
Control
MINOR PAPERS - 301, 302
HUMAN RESOURCE MANAGEMENT
OPHRM - 301
Managing
Module I = Interpersonal Relationship
Interpersonal &
Module II = Group Dynamics
Group Process
OPHRM - 302
Human Resource Module I = Man Power Planning
Management
Module II = Selection & Recruitment
OPHRM - 303
Labour
Module I =Wage Theory
Economics
Module II
Characteristics of Labour in Less
developed Countries
OPHRM - 304
Management of
Module I = Industrial Relations
Industrial
Module II = Trade Unionism
Relations
OPHRM - 305
Cross & Global
Module I = The Role of Culture
Human Resource Module II = HRM in the Modern Era
Management
4
OPHRM - 306
Human Resource Module I = Human Resource Accounting
Accounting &
Module II = Compensation Management
Compensation
Management
MINOR PAPERS - 301, 302
CONTENTS OF PAPERS FOR SEMESTER - IV (JANUARY - JUNE)
MARKETING MANAGEMENT
OPMKT - 401
Sales Management &
Module I = Theories of Selling &
Retail Management
Management
Module II = Retail Management
OPMKT - 402
Market research &
Module I = Sampling Techniques
Assessment
Module II = Market Share & New Product
Decision Theories
OPMKT - 403
Market Forecasting
Module I = Trends & Forecast
Techniques
Module II = Box - Jenkins Models& other
forecasting techniques
OPMKT - 404
Advertising Management
Module I = Advertising Management - II
- (II) & Sales Promotion - Module II = Sales Promotion-II: Integrated
(II)
Promotion & Public Relation
MINOR PAPERS - 401, 402
OPERATIONS MANAGEMENT AND SYSTEMS ANALYSIS
OPOMS - 401
Production and
I = Production Management Principles
Operations
II = Operations Management Principles
Management
Principles
OPOMS - 402
Programming
I = Programming Language C++
Languages &
II = Computer Networking Principles
Computer
Networking
Principles
OPOMS - 403
Quantitative
I = Non Linear Programming, Integer Programming,
Techniques and
Goal Programming, Stochastic Programming
Control - II
II = Queuing Theory
5
OPOMS - 404
Structured
I = Structured Query Languages
Query
II = Software Engineering
Languages &
Software
Engineering
MINOR PAPERS - 401, 402
FINANCIAL MANAGEMENT
OPFM - 401
Financial
I = Financial Decision Analysis
Management
II = Strategic Finance
OPFM - 402
Investment
I = Investment Environment
Management
II = Security Analysis
OPFM - 403
International
I = International Finance-I
Finance
II = International Finance-II
OPFM - 404
Portfolio
I = Bond Analysis & Management
Management
II = Portfolio Management
MINOR PAPERS - 401, 402
HUMAN RESOURCE MANAGEMENT
OPHRM - 401
Human Resource Module I = Development & Training
Development
Module II = Evaluation & Appraisal
OPHRM - 402
Human Resource Module I = Counselling
Counselling &
Module II = Disciplinary Activities
Discipline
OPHRM - 403
Legal
Module I = Industrial Law
Framework
Module II = Labour Welfare Measures
Governing
Human Relations
OPHRM - 404
Industrial
Module I = Industrial Psychology
Psychology
Module II = Industrial Sociology
MINOR PAPERS - 401, 402
CP 405 = Project Work
6
CP 406= Project Viva (50 marks)
+ General Viva (50 marks)
Note: CP = Compulsory Paper
OPORS = Optional Paper Operation Research & System Analysis
OPFM = Optional Paper Financial Management
OPMKT = Optional Paper Marketing Management
OPHRM = Optional Paper Human Resource Management
Semester - I
Paper CP 101: Management Principles, Process
Module - I
Management Principles
1. Business and its objectives
2. Forms of Business Organization
3. Business Combinations
4. Corporate Governance
5. Taylor, Fayol
6. Human Relations School
7. Systems Theory
8. Contingency Theory
9. Contemporary Issues
Module - II
Management Process
1.
Nature of Functions of Management
2.
Planning
3.
Organization
4.
Delegation and Decentralization
5.
Controlling
6.
Leadership
7.
Motivation
Paper CP102: Organization Behaviour and Management of Change
Module - I
Organization Behaviour
1. Meaning and Concept of Organisational Behaviour.
2. Organisation System, Organisation Structure.
3. Individual Behaviour in the Organisation
- Values, Attitudes, Personality, Emotion & Perceptions.
7
4. Group Behaviour in the Organisation.
- Group Behaviour, Group Decision Making
5. Organisational Development
- Organisational Change
6. Leading and Motivation.
Module - II
Management of Change
1 Necessity of Change
- Resistance of Change
2 Types of Change. Conflict in Management of Change.
3 Influence of Change in Organisational Behaviour, Innovations in Management
Process.
Paper CP103: Managerial Economics - I
Module - I
Micro Economics - I
1. Theory of production - Total, average and marginal product curves
2. Theory of cost - Total, average and marginal cost curves
3. Concept of revenue - Total, average and marginal revenue curves
4. Theory of firms - Traditional theory
5. Theory of Firms - Modern theory - Alternative goals of firms
6. Market morphology - Perfect completion - imperfect completion - monopoly,
monopolistic competition, oligopoly,
7. Industrial organization - Product quality, non-linear pricing, advertisement, brand
proliferation, principal agent model, entry deterrence.
Module - II Micro Economics - II
1 Utility theory
2 Theory of consumer behaviour - Indifference - preference analysis, derivation of
demand curves - elasticities of demand - slutsky equation
3 Welfare theory - Pareto optimality
References:
1. Henderson & Quandt - Macro Economics - A Mathematical Approach
2. Koutsoyiannis - Modern Micro Economics
3. Cohen & Cyert - Theory of Firm
4. Curwen - Theory of Firm
5. Curwen - Managerial Economics
6. K.Basu - Lectures in Industrial Organization
7. Hal Varian - Intermediate Microeconomics
8. Mankiew - Managerial Economics
9. David Kreps - A course in Microeconomics
Paper CP 104: Managerial Economics - II
Module - I
Macro Economics - I
8
1. National Income and its accounting; GNP deflator; different price indices & their
relations; GNP & Welfare
2. Income determination in closed economy - saving investment equality - consumption
function & effective demand - multiplier process - Lags
3. Determinants of demand for money; determinants of supply of money; instruments of
monetary control - role of banks
4. Income determination in IS-LM framework - Fiscal policy vs. monetary policy -
conflicts & compatibility
Module - II Macro Economics - II
1 Aggregate supply - Determinants of Labour market equilibrium
2 AD-AS model - Response to demand management policies - the fiscalist - monetarist
debate - The free market argument - asymmetric self-adjustment process - role of &
need of government intervention in the market process
3 Inflation as a self-liquidations process - demand-pull & cost-push factors - role of
expectations - Phillips curve - Long run supply curve
4 Income determination in the open economy under fixed and flexible exchange rates -
fiscal; monetary & foreign exchange policy at an interactive level
References:
1. Samuel Son, Paul & Nordhans - Economics
2. Robert Gordon - Macro economic
3. Lipsy R. G. - Introduction to Positive Economics
4. Dornbusch & Fisher - Macro economics
Paper CP 105: Statistical Methods
Module - I
Statistics for Managerial Decision - I
Collection and presentation of data; Frequency Distribution; Measures of Central
Tendency, Dispersion, Skewness & Kurtosis, Correlation & Regression, Time-series
Analysis, Index Number Analysis.
Module - II Statistics for Managerial Decision - II
Probability Theory and Probability Distributions - Binomial, Poisson, Normal and
Exponential; Linear Programming - basic Concepts, Model Formulation, Solution
Methods, Duality; Introduction to some Basic Quantitative Methods Packages.
References:
1. Chandha, N.K. Staistics for Behavioral and Social Scientists , Reliance Publishing
House, Delhi, 1996
2. Gupta, S. P. and Gupta M. P. Business Statistics , new Delhi, Sultan Chand, 1997
3. Kazmier, L. J. and Pohn, N. F. Basics Stastics for Business and Economics . New
York, McGraw Hill, 1988.
4. Levin Richard L. and Rbin David S. Statistics for Management . New jersey, Prentice
Hall Inc., 1995.
9
5. Narag, A.S. Linear programming and Decision Making . New Delhi, Sultan Chand,
1995
6. Sharma, J. K. Fundamentals of Operations Research, Mac Millan Publishers, 1990
7. Terry, Sineich, Business Statistics by Examples . London, Collier Mac Millan
Publishers, 1990.
Paper CP 106: Accounting for Managers
Module - I
Financial Accounting
1. Accounting Concepts and conventions
2. GAAP & Industrial Accounting Standards
1. Uses of accounting information
2. Double entry system - P & L, B/ S, CFS
3. Inventory Valuation and Depreciation and their treatment in Balance Sheet.
Corporate financial reporting India & Accounting standards.
4. Financial Statement Analysis.
Module - II Cost Accounting
1. Management Accounting Concepts.
Need, Importance and Scope of Management Accounting.
2. Budgetary Control, Performance Budgeting Zero Base Budgeting.
3. Variance Analysis
4. Contribution Analysis - BE Analysis
5. Cost Sheet
Paper CP 107: Ecology, Ethics & Business
Module - I
Ecology & Business
Basic Issues in Ecology, need for preservation, Environmental Management:
Fundamentals-Sustainable Development, Implications of human population growth,
Limits to growth, Environment and Business Schools; Energy Management:
Fundamentals - Fossil fuels use, Energy production and trade, Energy balance;
Ecosystem concepts: Basic Concepts and their application in Business, Industrial
Ecology and Recycling Industry; Environmental Management System: EMS Standards,
ISO 14000. Environmental Auditing. Clearance/Permissions for establishing industry;
Environmental Management & Valuation: Environmental Accounting, Economics --
Environmetal Taxes Shifts, Green Funding, Corporate Mergers, Environmental
Management Trade Debt and Environment, GATT/WTO Provisions; Environmental
Laws: Acts, Patents, IPRS, Role of NGO’s, PIL; Pollution & Waste Management - Air,
Water, Land Pollution, Trade in Wastes; Water, Forest & Bio-diversity Management:
Water Resources Dams and their role; Forest products and Trade. Role of Bio-diversity in
International Trade.
Module - II Business Ethics
Ethics; Ethics, morality and law; Contemporary ethical challenges in business
management process
10
deontological, virtue-based, and holistic
Important areas of managerial dilemmas
strategy
Paper CP 108: Fundamentals of Computers
Module - I
Introduction & Basics of Computer Hardware
Information & Processing: Data, info, logical concepts of data-entities, attributes,
relationships; physical concepts - record, file, data processing, different types of data
processing, different types of reports, transaction processing, word and text
processing, graphics, office automation.
Elements of Computer Processing Systems: Elements of a computer System,
Hardware, Software and classification of computers.
Hardware features and use: CPU, I/O devices, storage devices and media,
generations of computers, Analog & digital computers, development of personal
computers - Super computing, parallel processing computers.
Computer arithmetic and Number system: Decimal nos. system, binary no.
system, fixed point representation, floating point representation, octal and hexa
decimal representation.
Basic concepts of codes, Boolean algebra and logic gates
BCD, Gray code, excess-3 code, Boolean algebra, switching algebra, de-morgan’s
theorem, shanmon’s theorem, Minimization of switching functions using, K-map,
Quine-mcelansky method, Iterative consensus method, design of half adder/half
subtractor, full adder/full subtractor etc., logic gates, flip flops.
Computers and communication coordination: Need for data transmission over
distances, methods of data transmission, band and band width, digital and analog
transmission, serial and parallel data transmission, modem, communication protocols
- synchronous and asynchronous, allocation of channels multiplexing - time division,
space division. Frequency division, LAN, WAN, DDP, Real-time online systems.
Module - II
Programming Principles & Business Data Processing
Task analysis - decision tables: Steps in programme development, division tables,
flow charts, errors in programming.
Programming language classification: Machine language, assembly language, high
level languages upto 4GL.
Programming techniques: Top-down and bottom up design and implementation;
modular design and programming, structured design and programming, programming
tools, program maintenance.
System software: Operating systems - its components; utility s/w packages - editor,
sort, merge; compilers, interpreters, steps of compiler design.
11
Application packages: Single function - special purpose, general purpose; integrated
function.
References:
1. Tanenbaum - Structured computer orgs - PHI
2. Lee, S. C. - Digital circuits and logic design - PHI
3. Malvins & Leach - Digital circuit design - Mc Graw Hill
4. Operating System Concepts - Abraham Salbervsehatz
5. Davis Gries - Compiler construction for digital computers
6. Tanenbaum A. S. - Computer network - PHI
7. Hawryszkiewycz L. T. - Intro to SAD - PHI
Semester - II
Paper CP 201: Business Environment
Module - I
Non Economic Environment (Socio Political Cultural Legal)
1. Nature of Industrial Sociology
2. Social Organization, Work Organization
3. Occupations in Indian Society
4. Human & Cultural variables in organizations
5. Cultural differences and managerial implications
6. Cultural research methodologies and Hoffstede’s Hermes Study.
7. Cultural leadership and decision-making
8. Cultural communication and negotiation.
9. The Indian Contract act, 1872: Essentials of a valid contract, vold agreement,
performance of contacts, Breach of contracts, Quasi Contracts
10. The Sale of goods Act, 1930: Formation of a contract, rights of an unpaid seller.
11. The Negotiable Instruments Act, 1881: Nature & Types, Negotiations and
arbitration.
12. The Companies Act, 1956: Nature and types of companies, formation, memorandum
and articles of association, prospectus, allotment of shares, share and share capital,
membership, borrowing power, management and meetings, accounts and audit,
compromise arrangements and reconstruction, prevention of oppression and
mismanagement, winding up.
13. Consumer Protection Act.
14. Cyber Laws.
References:
1. Avtar Singh. Company Law. 11 th ed. Lucknow, Eastern, 1956.
2. Khergamwala, J S. The Negotiable Instrument Acts, N M Tripathi, 1980
3. Ramaiya, A. Guide to the Companies Act. Nagpur, Wardha, 1992.
12
4. Shah, S M Lectures on Company Law, Bombay N M Tripathi, 1990
5. Tuteja, S K Business Law for Managers. New Delhi, Sultan Chand 1998.
Module - II
Economic Environment (National & International)
1. Indian experience in development & planning in post-independence period.
2. Industralisation in the pre-liberalisation era - policies & their impacts.
3. Industralisation in the post-liberalisation era - performance of the private sector
under reforms.
4. Role & Performance of the public sector - disinvestment & restructuring.
5. Reforms in the financial & banking sector.
6. Reforms in the external sector - comparison of performances in the pre and post
liberalization period.
7. International Business: An Overview - Types of International Business; The
external Environment; The Economic and Political Environment, The Human
Cultural Environment; Influence on Trade and Investment Patterns; Recent World
Trade and Foreign Investment Trends; Balance of Payments Accounts and
Macroeconomic Management: Theories and Institutions: Trade and Investment -
Government Incluence on Trade Investment; Determination of Trading Partern’s
Independence, Interdependence and Dependence; World Financial Environment;
Cross-national Co-operation and Agreements; Rariff and Non-Tariff Barriers,
WTO, Regional Blocks; International Firms; World Financial Environment;
Foreign Exchange Market Mechanism; Determinants of Exchange Rates; Euro-
currency Market; Offshore Financial Competitiveness; Export Management;
Licensing; Joint Ventures Technology and Global Competition; Globalisation and
Human Resource Development; Globalisation with Social Responsibility; World
Economic Growth and the Environment: Country Evaluation and Selection;
International Business Diplomacy ; Negotiating an International Business, Issues
in Asset Protection: Multilateral Settlements; Consortium Approaches; External
Relations Approach.
References:
1. Uberoi, N. K. Environmental Management , Excel Books, A-rt, Naraine, Phase - 1,
New Delhi - 2000
2. Pandey, G. N. Environmental Management , Vikas Publishin House, New Delhi, 1997
3. Gupta, N. Dass. Environmental Accounting , Wheeler Publishing, 19, K.G. Marg,
New Delhi, 1997
4. Mohanty, S. K. Environment & Pollution Law Manual , Universal Law Publishing, G.
T. Karnal Road, New Delhi, 1996
5. Harley, Nick. Environmental Economics , Macmillan India Ltd., Ansari Road, New
Delhi - 1997
6. Kolstad, Charles D. Environmental Economics , Oxford University Press, 2000
7. Uma Kapila India Since Independence
8. Soumyen Sikdar Contemporary Issues in Globalisation
9. Autar Krishen Koul The General Agreement on Tariffs and Trade (GATT)/ World
Trade Organisation (WTO) Law, Economics and Politics
13
Paper CP 202: Business Policy and Strategic Management
Module - I
Business Policy
1. Objectives of Business Policy
Knowledge
Skill
Attitude
2. Importance of Business Policy.
3. Nature of Business Policy
Module - II Strategic Management
1. Strategic Management: An Overview.
2. Analysis of External and Internal Environment.
3. Organisational Culture and Objective Setting.
4. Identifying Strategic Alternatives Strategy Alternatives.
5. Strategy Evaluation and Selection.
6. Matching Strategy and Organisation Structure.
7. Implementing Strategy.
8. Strategic Control Process.
9. Control System.
References:
1. Robert S. Kaplan and David P. Norton, The Strategy Focussed Organisaton, Harvard
Business School Press.
2. Kazmi (jt author), Business Policy, Tata Mc Graw Hill.
3. Nitin Balwani, Strategic Management and Business Policy, Excel Books.
4. AIMA, Strategies for Competitiveness, Excel Books.
5. Dr. P. K. Gupta, Corporate Strategic Management, Everest Publishing.
Paper CP 203: Financial Management
Module - I
Financial System
1. Aims and objectives of Financial Management
2. Environment of Financial Management
-
Financial Instruments, Institutions and Markets in India
(Primary & Secondary securities market), Financial Services
3. Sources of Corporate Finance
Module - II
Financial Decision Process
1 Capital Structure and Cost of Capital
14
2 Investment Decision
3 Working Capital Management
4. Dividend Decision
Paper CP 204: Marketing Management
Module - I
Marketing Management - I
1. Nature and Scope of Marketing.
2. Marketing Information System and Marketing Research.
3. Consumer and Industrial Marketing.
4. Market Segmentation.
5. Targeting and Positioning.
6. Product Decisions: Product Mix, Product Life Cycle, New Product Development,
Branding, Packaging Decisions, Pricing Methods
Module - II Marketing Management - II
1. Promotion Decisions.
a) Promotion Mix, b) Advertising, c) Sales Promotion, d) Publicity/Public Relations,
e) Personal Selling.
2 Channel Management
a) Selection, b) Co-operation & Conflict Management.
3 Evaluation & Control of Marketing Efforts.
4 New Issues in Marketing.
a) Globalisation, b) Consumerism, c) Green Marketing, d) Legal Issues.
References:
1. Enis, B. M. Marketing Classics: A selection of Influence Articles , New York,
McGraw Hill, 1991
2. Kotler, Philip and Armstrong. G. Principles of Marketing , New Delhi, Prentice Hall
of India, 1997
3. Kotler, Philip, Marketing Management: Analysis, Planning, Implementation and
Control , New Delhi, Prentice Hall of India, 1994
4. Ramaswamy, V. S. and Namakumari, S. Marketing Management: Planning, Control ,
New Delhi, MacMillan, 1990
5. Stanton, William, J. Fundamentals of Marketing, New York, McGraw Hill, 1994
6. Neelamegham, S. Marketing in India: Cases and Readings, New Delhi, Viakas, 1988
Paper CP 205: Production Management and Operations Research
Techniques
Module - I
Production Management
1 Nature and Scope of Production and Operations Management.
2. Types of Manufacturing Systems and Layouts.
3. Workshop Layout Planning and Analysis.
15
4. Material Handling.
5. Production Planning and Control.
a) Mass Production, b) Batch/Job order Production.
6. Capacity Planning.
7. Process Planning, Scheduling, Work Study, Method Study, Work Management.
8. Work Environment - Industrial Safety, Safety Management.
9 . Materials Management, Purchase Management, Stores Management.
10.Quality Control, Total Quality Management, ISO 9000.
Module - II Operations Research Techniques
1. Linear Programming - basic Concepts, Model Formulation, Solution
2. Methods, Duality; Introduction to some Basic Quantitative Methods Packages.
3. Transportation, Assignment & Game Theory
4. Inventory Analysis, Queuing
5. Project Management (PERT, CPM)
6. Replacement Analysis
Paper CP 206: Human Resource Management
Module - I
Human Resource Management - I
1. Human Resource Planning.
2. Job Analysis and Design.
3. Reinvestment and Selection.
4. Induction
5. Training & Development.
Module - II Human Resource Management - II
1 Performance Appraisal and Potential Evaluation.
2. Job Evaluation and Wage Determination.
3 Employee Welfare.
4 Industrial Relations and Trade Unions and Employee Empowerment.
5 Dispute Resolution and Grievance Management.
References:
1.
Aswathappa, K. Human Resource and Personnel Management , Tata McGraw Hill,
New Delhi, 1997
2.
De Cenzo, D.A. & Robbins S. P. BUSINESS MANAGEMENT , 5 th ed. New York,
John Wiley, 1994
3.
Guy, V. & Mattock J. The New International Manager , London, Kogan Page, 1993.
4.
Holloway, J. ed. Performance Measurement and Evaluation , New Delhi, Sage, 1995
5.
Monappa, A. & Saiyadain M. Personnel Management , 2 nd ed., New Delhi, Tata
McGraw Hill, 1996
6.
Stone, Lioyed and Leslie W. Rue. Human Resource and Personnel Management ,
Richard D. Irwin, Illinois, 1984
16
Paper CP 207: Research Methodology & Econometrics
Module - I
Research Methodology
Nature and Scope of Research Methodology; Problem Formulation and Statement of
Research Objectives; Value and Cost of Information - Bayesian Decision Theory;
Organisation Structure of Research; Research Process: Research Designs - Exploratory,
Descriptive and Experimental Research Designs; Methods of Data Collection -
Observational and Survey Methods; Questionnaire Design; Attitude Measurement
Techniques: Motivational Research Techniques; Administration of Surveys;
References:
1. Andrews, F. M. and S. B. Withey Social Indicators of Well Being . Plenum Press, N.
Y., 1976.
2. Bennet, Roger: Management Research . ILO, 1993
3. Fowler, Floyd, J. Jr., Survey Methods , 2 nd ed., Sage Publication, 1993
4. Fox, J.A. and P. E. Tracy, Randomized Response: A Method of Sensitive Survey , Sage
Publication, 1986
5. Gupta, Sa. P. Statistical Methods, 3 rd ed., Sultan Chand, New Delhi, 2001
6. Golden, Biddle, Koren and Karen D. Locke, Composing Qualitative Research , Sage
Publication, 1997
7. Salkind, Neil J., Exploring Research , 3 rd ed., Prentice Hall, NJ, 1997
Module - II Econometrics and Techniques for Data Analysis
1. The nature of Econometrics - Relationship between variables,
Economics Model & Concept of Error in the World
2. Two variable models - Assumptions, Least Square Estimations and
their properties, Correlation Coefficient, Analysis A Variance in
Regression, Predictions, basic Concept of Orthogonal Estimates.
3. Extension of the two-variable linear model - Two variable non-linear
Relationships
4. General Linear Model - Assumptions & their implications, least
square estimations and the properties, Correlation matrix, Partial
correlation. Co-efficient & programmes coefficients, significance test
of the stimulates, ANOVA in programme
5. Multicollinearity - Concept, consequences of multicollinearity & its
removal with special reference to demand analysis.
6. Sample Design; Selecting and Appropriate Statistical Technique; Field
Administration of Surveys; Sample Design; Selecting an Appropriate
Statistical Technique; Field Work and Tabulation of Data; Analysis of
Data, Estimation, Testing & Inference:- Use of SPSS and other
Statistical Software Packages; Advanced Techniques for Data
Analysis - ANOVA,
References :
1. Econometrics Method: J. Johnston
2. Theory of Econometrics: A. Koutsoyiannis
3. Econometrics: G. S. Maddala
17
4. Generalized Linear Regression Model
-
Problems of Heteroscedasticity
-
Auto correlation
-
Use of Dummy Regression (Binary)
-
Co-integration
4. Pyndricks & Ruben field - Econometrics
5. Maddala - Econometrics
6. Gold Burger- Applied Econometrics
Paper CP 208: MIS & Computer Applications
Module - I: Management Information System (MIS)
MIS: Definition, Concept, Characteristics, Factors of designing successful MIS,
Steps involved in setting up MIS, Advantages of MIS, Problems involved in installing
and operating MIS, MIS growth stages theory in an organizations, Limitations of
MIS, Status of MIS personnel. Dimensions of information need at different levels of
management, Uncertainty absorption & planning, organizing and controlling.
Decision Support System: Its characteristics, Ingradients, Formulation of
programmed decision rules.
Reporting: General principles, Types of reporting, Considerations of developing
management reporting system.
Information Systems for Functional Areas: Accounting information system,
Financial information system, Marketing information system, Personnel information
system, Production information system, Materials Handling information system.
Database Management System: Introduction, Facilities of database, Database
Administrator, Abstract architecture for a database system - External level,
Conceptual level, Internal level, Schema and Sub-schema, DBMS in operational
steps, DDL, DML.
Data structures and corresponding operations - Relational approach, Hierarchical
approach, Network approach, Relational approach - Relations, Tuples, Attribute,
Domains, Cardinality, Idea of Normalization. Enterprise Management System/
Enterprise Planning Business Process Re-engineering.
Introduction to E-Commerce.
Module - II Business Communication
Computer and communication: Basic Information Theory, The information
technology, The concept of global village, On-line information services, Electronic
Bulletin board systems; The Internet, Interactive video, Communications channels,
Communications
networks,
local
networks,
Managerial
issues
related
to
18
telecommunications. Client/server computing, Communication servers, Digital
networks, Electronic data interchange and its applications, Enterprise resource
planning systems, Inter organizational information system, Value added network,
Wireless networks. Managing in the market space, Electronic commerce and Internet,
Applications of Internet, Internet and Extranet in business organization, Using
internet for business EIS, Internet as a vehicle for transacting business.
References:
1) Murdick & Ross - MIS - PHI
2) George M. Scot - Principles of MIS - McGraw Hill
3) Date C. J. - Database Management System
4) Basandra Suresh K. - Computer systems today - Wheeler.
Areas of Specialization
OPERATIONS MANAGEMENT & SYSTEM ANALYSIS
Paper OPORS -301(Minor) Quantitative Techniques and Control - I
Module I: Linear Programming, Transpiration & Assignment Problems
Linear Programming: Formulation of the problem, Graphical solution methods,
General linear programming problem, Matrix formulation of general LPP, Simplex
method, Fundamental properties of solutions, Simplex algorithm, Artificial variables,
Charnes method of energies, Two phase simplex method, problem of degeneracy and
cycling, Duality in linear programming, Fundamental properties, Dual simplex
method, Revised simplex method, Standard form for revised simplex method,
Bounded variables, Fusibility condition, Sensitivity analysis, Discrete changes in the
different vectors, Structural change in LPP.
Transportation problem: Initial basic feasible solution by North-west corner rule,
Matrix minima method, VAM approximation method, optimality test.
Assignment problem : Assignment algorithm, unbalanced assignment problem,
traveling salesmen problem.
Module II: Inventory Management and Game Theory
Inventory Management - Introduction, Techniques of Inventory Control with known
demand, Problem of EOQ with uniform demand, with finite rate of replacement, with
shortage. Production instantaneous, multi-item deterministic problem, techniques of
Inventory Control with uncertain demand, determination buffer stock, re-order level.
Techniques of Inventory Control for stochastic problems, stochastic problem with
19
uniform demand, discrete and continuous cases, problems of price breaks and other
constraints.
Game Theory - Strategic and normal form representation of a game, Non
cooperative game theory, Pure and Mixed strategies, Solution techniques of games:
Iterated Dominance Method, Maximin minimax Method, Graphical Method, Nash’s
Technique, LP Method, Backward Induction, Introduction to Cooperative game
theory.
Paper OPORS - 302 (Minor) Application Software Development
Systems
Module - I
SSAD
Systems concept and its development, Structured analysis & Design, Systems
development life cycle, Tools of structured analysis & design - Context diagram, E-R
diagram, Data flow diagram, Data dictionary, Pseudo code, Decision tables, Decision
trees. Data capacity, file organization, program design, system control and
implementation, system documentation and standards.
Module II
DBMS
Basic Concepts:
Data modeling for a database; Records and Files, Data
independence, Data obstraction and data integration, Thethree level architecture,
Instances and Schemes, Data base Manager/Administrator/Users.
Data Models: Entity -Relation diagram, Relational data model, DBTG proposal,
Data definition and manipulation languages.
File Organisation: Serial files, Sequential files, Index-sequential files, Direct file,
Secondary key retrieval, Indexing using Tree structures, Logical & Physical pointers,
Record placement.
Multivalued Dependencies: Decomposition,
Integrity,
protection,
Security,
Concurrency, Control, recovery.
Concept of Distributed Data bases: Introduction, Networks, Data distribution,
object naming, consistency, concurrence control, Distributed commitment and
recovery, Dead lock in distributed systems, Distributed Query Programming.
Paper OPORS - 303 Advanced Mathematics, Network Analysis &
Project Management
Module I: Advanced Mathematics
1. Elements of Set Theory : (a) Set operation, (b)Laws of set operations -
Association; -- Commutative Law --- Distributive Law with respect to union
intersection, (c) De Morgan’s Theorem.
2. Relation Algebra : (a) - Inverse Relation, -- Composition of Relations,
---Relational Algebraic Rules: (i) Function Relation, (ii) Ordering Relation,
(c) Equivalence Relation.
3. Group, Reng, Field : Basic concepts & illustrations.
4. Vector Space .
20
5. Liner Transformation from : Finite Vector, Space to finite vector space - Matrix
Algebra. Characteristic value problem. Quadratic form. Negative / positive
definite matrix.
6. Maximisation overtime : Calculus of variation: Euler - Lagrange Equations
application.
7. Graph Theory : (a) Concept of Utilization of graph, nodes edge, walk, open walk,
closed walk, path, circuit, tree, cut set, cut. (b) Application of graph theory.
Module II: Network Analysis and Project Management
1. Network: Basic Concepts, Activities, Nodes.
2. Network, Critical path.
3. Critical Path Method.
4. PERT, PERT calculation.
5. Probability of meeting of schedule time.
References:
1. Kelly: General Topology
2. Hadley : Linear Algebra
3. Rudin: Principle of Mathematical Analysis
4. Gopal: Control Theory
5. Norsingh Deo: Graph Theory
Paper OPORS - 304 Reliability, Sequencing & Replacement Model
Module I:
Reliability
Reliability Theory: Introduction. Definition of reliability constituents of reliability,
concept of failure and failure rate. The bath - tub - curve, failure law, reliability and
exponential law. The mean time between failures, measuring the MTBF, reliability
computation of components probability of failure, reliability of the system, reliability
of series configuration, reliability of parallel configuration, reliability of prediction.
Definition of maintainability. Maintainability prediction, definition of equipment
availability, which is important reliability, maintainability or availability? Increasing
equipment availability, Manufacturer’s reliability and maintainability programme,
reliability engineering birth to death.
Module II:
Sequencing& Replacement Model
Introduction to sequencing problems. Terminology, notations, assumptions etc,
problems with n jobs and two machines, optimum sequencing algorithm, problems of
n jobs and three machines, problems of n jobs and m machines.
Introduction. Replacement of items that deteriorate with time, maintenance cost
increases with time, the value of money remains same over period and change over
period, replacement of items fail completely, individual replacement policy, group
replacement policy. Application of renewal theory.
21
Paper OPORS - 305 Principles of Operating Systems & Data
Structure and Algorithms
Module - I : Principles of Operating System
1. Overview :
History and Evaluation of Operating System
Introduction ( What is an Operating System, Simple batch systems ,Multi
programmed batched systems ,Time sharing systems ,Personnel-Computer Systems,
Parallel systems ,Distributed systems ,Real-time systems )
Computer-system structures ( Computer system operation ,I/O structures
,Storage structure ,Storage hierarchy ,Hardware protection ,General system
architecture )
Operating system structures ( System components ,Operating system services ,
System calls ,System programs ,System structures ,Virtual machines ,System
design & implementation ,System generation )
1. Protection and security
Protection ( Goals of protection ,Domain of protection ,Access matrix ,
Implementation of access matrix ,Revocation of access rights ,
Capability based systems ,Language based protection )
Security ( The security problems ,Authentication ,One-time passwords ,
Program threats ,System threats ,Threat monitoring ,Encryption ,Computer
security classifications, Example of security model )
2. Case studies: (The UNIX system, Windows NT )
3. Process Management:
Process ( Process concept ,Process scheduling ,Operation on process,
Cooperating process ,Threads ,Inter process Communication )
CPU scheduling ( Basic concepts ,Scheduling criteria ,Scheduling algorithms,
Multiple processor scheduling ,Real time scheduling ,Algorithm evaluation )
Process synchronization ( Background ,The critical section problems
Synchronization hardware ,Semaphores,Classical problems of synchronization
Critical regions,Monitors ,Synnchronization in solaris2,Atomic transactions)
Deadlocks ( System model,Deadlock characterization ,Methods of handling
Deadlocks ,Deadlock prevention ,Deadlock avoidance ,Deadlock detection ,
Recovery from deadlock ,Combined approach to deadlock handling )
4. Storage management :
Memory management ( Background ,Logical versus Physical address ,Swapping,
Contiguous allocation, Paging ,Segmentation ,Segmentation with paging )
Virtual memory ( Background ,Demand paging ,Performance of demand paging ,
Page replacement ,Page-replacement algorithms ,Allocation of frames
Thrashing ,Other considerations ,Demand segmentation )
File system interface ( File concept ,Access methods ,Directory structures,
Protection ,Consistency semantics )
File system implementation ( File system structure ,Allocation methods ,
Free space management, Directory implementation ,Efficiency and performance,
Recovery)
5. I/O Systems:
I/O systems ( Overview, I/O hardware ,Application I/O interface ,Kernel I/O
22
Subsystem, Transforming I/O requests to hardware operations ,Performance )
Secondary storage structure ( Disk structure, Disk scheduling ,Disk management
Swap space management ,Disk reliability ,Stable storage implementation)
Tertiary storage structure ( Tertiary storage device ,Operating system jobs,
Performance issues )
6. Distributed systems :
Network structures ( Background, Motivation, Topology ,Network types
Communication ,Design strategies ,Networking examples )
Distributed system structures ( Network operating systems, Distributed
operating systems ,Remote Services ,Robustness ,Design issues )
Distributed file systems ( Background ,Naming and transparency ,Remote file
Access ,State full versus stateless service ,File replication ,Example
Systems )
Distributed coordination ( Event ordering ,Mutual exclusion , Atomicity,
Concurrency control, Deadlock handling ,Election algorithms ,Reaching
agreement )
Module - II: Data Structure & Algorithms
Algorithms : definition and characteristics, pseudo- codes. Design: incremental, divide-
and- conquer, greedy.
Growth of functions : different notation and their usefulness; fundamental properties of
“big O” notation; best, worst and average case behavior.
Program design: structured and modular programming; non- recursive and recursive
design-study comparison with simple examples.
Data structure: definition, fundamental data types, ADT
Concept of storage allocation : sequential and linked.
Array: definition, types representation in memory address function; examples- Upper,
lower triangular and tri-diagonal arrays. Representation and manipulation of polynomials.
Pointers and Linked Lists: concept and representation; singly and doubly linked lists;
non circular and circular, application- polynomial representation and addition, sparse
matrix- representation and basic operation, operation with large integers.
Stacks: Representation in sequential and linked form, basic operations, application
procedure calls and recursion, infix to postfix conversion and evaluation.
Queues: Representation with linear and circular arrays, basic operations; simple example
on application in simulation. Priority queues.
String: Representation, basic operations; pattern matching problem - brute - force and
KMP algorithm.
Graphs: Representation-of directed and undirected graphs, properties and manipulation;
applications - Kurskal’s algorithms, MST, DPS, BFS, topological sort.
Trees: General, binary trees: terminology (nodes and branches, height and depth, levels)
types (complete, full, skewed); representation (array, linked), properties nodes and
branches, number of nodes in a level, maximum number of nodes, internal and external
path length - (minimum and maximum values), traversal algorithms; threaded trees.
Application: comparison tree, syntax tree and parsing, game tree, Huffman code.
Binary search trees: Definition and properties, search, insertion and deletion algorithms;
height balanced trees - definition, rotations and restoring balance, 2-3 trees, B-trees.
Linear and binary search: Algorithms, complexity.
23
Hashing: Definition; advantage and limitations; hash functions - design consideration,
types and selection, collision resolution, techniques -open addressing with linear probing,
simple chaining, double hashing; value of load factors. Dynamic hashing, perfect hash
functions.
Sorting algorithms: Basic parameters, comparison based - bubble, insertion, selection,
quick, tree, heap, merge; by distribution- radix; performance of algorithms.
Storage management: garbage collection; dynamic memory management - first fit,
worst fit, buddy system.
Reference:
1. Tanenbum et al : Data Structures using C and C++ (PHI)
2. Corman et al : Introduction to Algorithms (selected topics only) (PHI)
3. Knuth : Art of Computer Programming (Vol. I & III) (A - W)
Paper OPORS - 306: E-commerce Programming Languages &
Development of Internet Applications
Module I: E-commerce Programming Languages
JAVA Programming & JAVA Database Connectivity
The Genesis of JAVA; Data types, Variables, Arrays, operators, Control statements,
classes, Inheritance, Exception Handling, Multithreaded programming, String
Handling, Event handling, Networking, The Applet class, Introducing the AWT: -
Working with WINDOWS, graphics & Text. JAVA Database Connectivity.
Visual Basic:
Fundamental for Visual Basic 6.0: IDE, The elements of user interface, Event
driven
programming-properties,
Methods,
Events,
Focus,
Customizing
the
environment.
Visual Basic Projects: An application using different properties, An application with
different forms, Project file, Form file, Executable file.
Visual Basic: The Language: Variables, Constants, Arrays, Collections, Procedure,
Arguments, Function Return Values, Control flow Statements, Loop Statements,
Nested Control Structures, The Exit Statement.
Different Forms: Appearance of forms, Designing Menus, Drag and Drop
Operations.
Basic Active X Controls: The Text Box Control, The List Box and Combo Box
Controls, The scroll Bar and Slider Controls, The file controls.
Drawing with Visual Basic 6.0 : Graphic Control, Co-orditate system, Graphics
Methods, Optimization Issues.
Advanced Active X Controls : The common dialogs control, the tree view and list
view controls.
Advanced Active X Controls : The Rich text box control, The MS Flex Grid control.
Optimization of VB Application
VB Compiler, Optimization of VB Code, Case studies.
References:
1. Petrutsos Evangelos - Mastering VB 6.0 - BPB Publication
2. Gary Cornell - VB 6.0 from the ground up, TMH
3. Donald R. P. & Oancea G - VB 6.0 from Scratch - TMH
24
4. Schildt Navghton - The Complete Reference JAVA - 2. TMH
Module II: Development of Internet Applications
1. Introduction to the Internet
a) Client-Server Architecture
b) Associated protocols (TCP/IP, HTTP, Usenet News and electronic mail)
c) Related technology (names, address and Universal Resource Identifiers)
d) Browser Technology.
2. Basic features of the Web
a) Hypertext Markup Langup Language (HTML)
b) Limitations of HTML
c) Introduction of SGML and other Markup Language
3. Client-side processing
a) Forms
b) Scripting with Java Script and VB Script
c) Document Object Model (DOM)
4. Server-side Processing
a) Active Server Page (ASP)
5. Extensible Markup Language (XML)
a) XML in e-commerce
b) Document type definitions (DTDs)
c) XML schema
d) XML path language (Xpath)
e) Extensible stylesheet language (XSL)
6. Server-side Processing
a) Common Gateway Interface (CGI)
b) Server scripts
c) 3-Tier architecture and database connectivity
Paper OPORS - 401 (Minor) Production and Operations
Management Principles
Module I: Production Management Principles
1. Nature and scope of Production and Operation Management. Concept and
importance.
2. Types of systems and Layouts; Production Capacity Planning and Management,
Plant Location and Plant Layout
3. Production Planning and Control
Demand forecasting for production, Product Development; Product and Process
Analysis aggregate planning; production scheduling and control techniques and
materials requirements planning
4. Project Management and Research Allocation
Project Management Techniques, Line of Balance
25
Resource Allocation - Linear Propagation and Computer application in
Production and Operation Management
Module II: Operations Management Principles
1. Inventory Concepts, Functions and Costs, Basic Inventory Models, Inventory
Systems, JIT Quality Management, Statistical Quality Control, Quality
Assurance, Concept of Acceptance Sampling, Control Charts, Total Quality
Management, ISO 9000/2000. Keizen, Six Sigma, etc
2. Elements of Work Study
Introduction to work study: Principles and Methods of Study, Principles and
Application of Time Study, Work Sampling and Development of Production
Standard.
3. Maintenance, Value Analysis and Productivity
Maintenance Management; Types of Maintenance; Cost Consideration in
Management; Value Analysis and Engineering Productivity and its measurement.
4. Work Environment
Industrial Safety - Accidents, the Causes and Effects of Accidents,
Responsibilities and Organization of Safety, Safety Management.
Paper OPORS - 402 Programming Languages & Computer Network
Principles
Module - I Programming Language C++
1) C++: A bird’s Eye View
a)
Introduction
b)
What is new in C++
i)
Data encapsulation & abstraction
ii)
Inheritance
iii)
Polymorphism
iv)
Stream Handling
v)
Exception Handling
c)
Creating Applications
i)
Creating and editing source files
ii)
Compiling and linking
2) Data Types, Operators, and Expressions
3) Programme Structure
a)
Statements
b)
Blocks
c)
Control Statements
i)
IF statement
ii)
Switch Statement
d)
Loop Statements
i)
For Loop
26
ii)
Do While Loop
iii)
While Loop
4) Functions
a)
The Main Function
b)
Function prototyping
c)
Call by reference
d)
Return by reference
e)
Inline functions
f)
Default arguments
g)
Function overloading
h)
Friend and virtual functions
5) Pointers
6) Arrays & Strings
7) Structures & Unions
8) Classes & Objects
a)
Specifying a class
b)
Defining data members and Member functions
c)
Arrays in a class
d)
Arrays of objects
e)
Objects as function arguments
f)
Returning objects
g)
Local Classes
9) Constructors and Destructors
a)
Parameterized constructors
b)
Multiple constructors
c)
Constructors with default arguments
d)
Dynamic initialization of objects
e)
Copy constructor
f)
Dynamic constructor
g)
Destructors
10) Operator Overloading and type conversion
a)
Overloading
i)
Unary operators
ii)
Binary operators
b)
Overloading binary operators using friends
c)
Type conversions
11) Inheritance
a)
Defining derived classes
b)
Inheritance
i)
Single
ii)
Multiple
iii)
Hierarchical
iv)
Hybrid
c)
Virtual base classes
27
d)
Abstract classes
12) Polymorphism
a)
Pointers to objects
b)
THIS Pointer
c)
Pointer to derived classes
d)
Virtual Functions
e)
Pure virtual functions
13) Generic Programming with Templates
a)
Class Templates
b)
Function Templates
c)
Member Function Templates
d)
Overloading of Template Functions
14) Stream Handling
a)
Managing console I/O operations
i)
Unformatted I/O operations
ii)
Formatted console I/O operations
iii)
Managing output with Manipulators
b)
Working with files
i)
Classes for File Stream operations
ii)
File pointers and their manipulations.
iii)
Creating, opening, reading, writing and closing operations
iv)
Sequential input and output operations
v)
Random input and output operations
15) Exception Handling
a)
Basics of exception handling
b)
Exception handling mechanism
References:
7. Schildt Herbert - C++ Complete reference - TMH
8. Balaguru Samy E - Orp. With C++ - TMH
9. Ravichandran D - Programming with C++, TMH
10. Hubbard John - Programming with C++ - McGraw Hill.
Module - II Computer Networking Principles
Computer Networks - Concepts, Uses, Network Structure, Network architectures, OSI
reference model services, Physical Layer, Medium access sublayer, Data link layer,
Network layer, Transport layer, Session layer, Presentation layer, Application layer.
References:
1. Black Uyless - Computer Network - PHI
2. Bertsekas & Gallager - Data Network - PHI
3. Tanenbaum Andrews - Computer Networks - PHI
Paper OPORS - 403 Quantitative Techniques and Control - II
28
Module - I
Non Linear Programing, Integer Programming, Goal
Programing, Stochastic Programmeing
Non-linear Programming: General NLPP, Problems of constraint maxima and
minima, Necessary and sufficient condition for maximum (minimum) of objective
function, Saddle point problems, Kuhn-Tucker conditions - non-negative constraints,
Quadratic programming, Wolfe’s modified simplex method and algorithm, Beale’s
method and algorithm, Piece-wise linear approximation.
Integer Programming: Gomoy’s All-IPP method and algorithm, Branch and bound
technique and algorithm, Either or constraints, K-out-of-N constraints must hold
Goal Programming
Dynamic Programming: The recursive equation approach, Characteristics of
dynamic programming, Solution of LPP of dynamic programming
Stochastic Programming.
References:
1. Budnik, Frank S., Dennis Mcleavey, Richard Mojena Principles of Operations
Research, 2 nd ed., Richard Irwin, Illinons-All India Travelller Bookseller, New
Delhi, 1995
2. Gould, F J etc. Introduction to Management Science. Englewod Cliffs, New
Jersey, Prentice Hall Inc., 1993
3. Taha, H A Operations Research - An Introduction, New York, Mc Millan, 1989
Module II: Queuing Theory
Introduction to Queuing Theory, Characteristics of queuing systems, input process,
service mechanism, queue discipline, service channels, symbols and notations,
distribution of inter-arrival times, service times, definition of transient and steady
state, M/M/1 queuing system, MMC queuing systems, M/E k /1 queuing system,
M/G/1 queuing system
Paper OPORS - 404 Structured Query Languages & Software
Engineering
Module I : Structured Query Languages
Related Model: Relational database, Relational algebra, Relationaal Calculus,
Functional Dependencies, Normal forms.
Query Languages: SQL - data definition, data manipulation, views; formal and
commercial query languages.
Query Processing: General strategies for query processing, Transformation into an
equivalent expression, Expected size of relations in the response, Query
improvement, Query evaluation and optimization.
ORACLE: Table creation, SQL forms, Joining two tables, Report generation,
Application.
29
References:
1
1. C. J. Date - An introduction to Data base Systems Vol. I + II Addison,
Wesley
2. Ulman, Jeffry D - Principles of Database System.
3. Korth & Silverschtz - DBMS
4. Robert Kruse - Data structure and program design - P.H.I.
2
5.Desai, Bipin C - An introduction to data base systems - Galgotin
Publications Pvt. Ltd.
6. Oracle Manuals, Oracle corporation, USA.
Module II: Software Engineering
S/W Engineering: A preview; S/W: its nature and qualities, S/W Engineering
principles, S/W design, S/W Verification, S/W production process, Management of
S/W Engineering, S/W Engineering tools and environments.
References:
4. Hawryszkeiwycz I.T. - Introduction to SAD, PHI
5. Lee - Systems analysis & design - MCC publication
6. Senn, James A - Structured SAD
7. Processman - S/W Engg - A practitioner’s approach - Mc
Graw Hill
8. Ghezzi, Jozayeri, Mandrioli - Fundamentals of S/W Engg -
PHI
9. Sommerville - S/W Engg - Adison Wesley
MARKETING MANAGEMENT
Paper OPMKT - 301 (Minor) : Consumer Behaviour
Module - I
Consumer Behaviour-I
Preliminaries
1. Changing Profile of the Society and its Relevance of Consumer Marketing
2. Consumer Marketing & Non-Consumer Marketing Organisational / Industrial
Marketing
3. Interdisciplinary Nature of Consumer Market Analysis
4. Characterising Consumer Market
-
The Buyer or the Consumer
-
The Seller
-
The Product
-
Institutional / Organisational Character - Market Network
Consumer Behaviour Analysis /Buyer in the Consumer Market
5. Interdisciplinary Nature of Consumer Behaviour Analysis
30
-
Economic Paradigm of Consumer
-
Behaviour Analysis - Economists Models
-
Limitation of Economists Models in Market Management Analysis
6. Psychographic Analysis of Consumer
7. Behaviour
-
Motivation
-
Learning
-
Perception
-
Attitude
-
Personality
Socio-graphic Analysis of Consumer Behaviour
8.Culture
9.Sub-culture
10.Social Class
11. Reference Group
12. Face of Face Group
13. Family
14. Individual / Person himself
15. Incorporating External and Internal Factors: Consumer Behaviour Models
-Howard & Sheth
-Nicosia
-Blackwel and Engel
-Others
16. Characterising Behaviour Models as
-
Input Output System
-
Inter-active System
-
Feed Back Mechanism
17. Consumer Decision Process
-
Pre-decision Analysis
-
Decision and Action
-
Post-decision and Action Analysis
18. Specifics
-
Analysis of Dynamics of Purchase and Consumption of Consumer Durable
-
Analysis of Dynamics of Purchase, Consumption and Post-consumption
Behaviour of Consumer Perishables - Issues of Inventories of Consumables.
Module -II
Consumer Behaviour- II
19. Port-Purchase Behaviour of Consumers.
20. Impact of Short Term and Long Term Memory on Consumer Behaviour.
21. Consumer Behaviour specifically to E-marketing.
22. Consumer Behaviour in Rural Marketing.
23. Environmental Awareness and Impact on Consumer behaviour.
24. Asian Cultures and Values.
25. Driving Forces in Asian Consumer Behaviour.
31
References:
1. Leon G. Schiffman & Leslies Lazer Kankuk: Consumer Behaviour (Edition
6 th ) PHI - New Delhi
2. Loudon & Betta: Consumer Behaviour, McGraw Hill International, 2000
3. Glenn Walters and Blaise J. Bergiel: Consumer Behaviour, South Western
Publishing Company, 1989.
4. Peter D. Benett and Harold H. Kassarjian: Consumer Behaviour, PHI, New
Delhi, 1996
5. Assael, H. Consumer Behaviour Marketing Action. Ohio, South Western,
1995
6. Hawkins, D I. etc. Consumer Behaviour Implications for MarketingStrategy.
Texas, Business, 1995
Paper OPMKT - 302 (Minor) : Advertising Management (I) & Sales
Promotion - (I)
Module -1
Advertising Management - I
1. Introduction - The field of Advertising Management.
Advertising Planning and Decision Making
2. Objectives Setting and Market Positioning - Integrated Market
Communication. Setting Goals and Objectives. How
Advertising Works.
3. Media Strategy and Tactics - Media Alternatives and Media
Selection. Budgeting and Media Tactics.
4. Broader Environment - Advertising its relation with Society.
Ethics in Advertising. Global Marketing and Advertising.
Module - II Sales Promotion
1. Introduction - Defining Promotion and its scope
2. Promotion Mix - Consumer Promotion, Trade Promotion. Promotional
Strategies - Joint Promotions, Extra Benefit Offers, Charities,
Sponsorships, Games and Competitions, Celebrity Promotion & Events
Management
3. Devising a Promotional Strategy and its evaluation
4. Direct Marketing
References:
1. George E. Belch & Michael A. Belch: Advertising & Promotion
2. Batra & Myers: Advertising Management, PHI
3. Scissors & Petray: Media Planning
4. A. D. Farbey: How to Produce Successful Advertising
5. Borden Marshall: Advertising Management
6. G. C. Beri: Marketing Research, TMH
7. R. Batra, J.G.Myers, D.A.Aaker: Marketing Management, PHI
8. F. Jefkins: Advertising, Macmillan
32
9. M. Mohan: Advertising Management, TMG
10. Kenneth. E. Clow and Baack Donald: Integrated Advertising Promotion &
Marketing Communications - PHI
11. Hackley Chris, Advertising & Promotion - Sage
Paper OPMKT - 303 : International Marketing
Module - 1
International Marketing & International Business
Part - A
1. International Marketing vis-à-vis Domestic Marketing
2. Selection of Foreign Markets
3. Market Entry Strategies
4. Market Coverage Strategies
5. International Product Decisions
6. International Pricing
7. International Distribution
8. Promotion in the International Market
Part - B
International Firm & International Business
9. Introduction - (MNC / TNC - International Firm)
-
Definition & Features
10. MNCs in Historical Perspectives
-
Genesis of MNC
-
MNCs in the late 20 th Century
-
Emerging Features of MNCs in the 21 st Century
11.Network of MNC Operations and the Organisational Structure of the MNCs
12. Why the MNCs go abroad?
- Theory of Capital Transfer
-
Products Cycle Theory in International Movement of Capital
-
Export of Capital - Dynamics of Profit
13. The MNCs in the era of Globalisation of Capital
-
Structural Adjustment Programme in Post Bretton Woods Regime
-
Convertible Currency & Foreign Direct Investment in the era of liberalisation
Module - II Transnational Corporation in International Market
Part - A
14. Internalization of National Market
Operators in an International Market
-
Transnational Corporations - an Operator
15. International Components in an International Market
16. Types of Operations of International Units in an International Market
18. Difference Forms of Trans National Corporation
-
Transnational Manufacturing Corporations
33
-
Transnational Trading Corporations
-
Transnational Service Corporations
Part - B
Theories and Protections in International Trade
19. Rational of International Trade
20 Autarky & Trade
21. Adam Smith’s Theory of Absolute Advantage
22. David Ricardo’s Theory of Comparative Advantage
23. Hecksher - Ohlin Formulations
24. Gains from Trade
25. Free Trade vs. Restricted Trade
26. Forms of Protection
- Kinds of Tariff & Effects of Tariff
- Arrangements for Tariff
- Quotas, dumping & State Trading
- Exchange Control
27. Globalization & WTO
References:
1. Warran J. Keegan: Global Marketing Management, PHI
2. Francis Cherunilam: International Business, Wheeler Pub.
3. Bo Sodersten: International Economics
4. Bhattacharya, B. Export Marketing. Strategies for Success. New Delhi, Global
Business Press, 1991
5. Terpstra. Vem and Sarathy, R. International Business. New York, John Wiley,
1988
6. Onkvisit, Sak and Shaw, J J. International Marketing: Analysis and Strategy.
New Delhi, Prentice Hall of India, 1995
Paper OPMKT - 304: Sectoral Marketing Management
Module - I
Non-profit Institution
1. Non-profit Institutions in Indian Market Context, e.g. Police, Public Service,
Hospitals etc.
2. Analysing Socio-cultural Environment Affecting Non-profit Organizations
3. Scope and Applications of Marketing in the Context of Non-profit Organization
4. Setting Marketing Objectives
5. Analysing Beneficiary Behaviour,
6. Market Segmentation, Targeting & Positioning
7. Planning of Marketing Strategy in a Non-profit Organization, Concept of Product
Service Life Cycle & Related Issues.
8. Elements of Marketing Mix
-
Product
-
Pricing Decisions
-
Distribution & Delivery Strategy
34
-
Promotional & Public Relations Strategy
-
Role of Institutional Image
9. Monitoring & Review of Marketing Programme.
Module - II Rural Marketing
1.
Rural Environment and its Dynamics
2.
Marketing of Farm Products
3.
Marketing of Farm Inputs
4.
Marketing of Non-Farm Products and Non Farm Inputs
5.
Roles and Strategies of Government, Cooperatives and Corporates in
Rural Marketing
6.
Globalization and Rural Marketing
References:
1. Kotler, Philip and Andreasen Alan R. Strategic Marketing for non-profit
organization. Englewod Cliffs, New Jersey, Prentice Hall Inc., 1987
2. Kolter Philip, etc. Cases and Readings for Marketing for Non-profit
organizations. Englewod Cliffs, New Jersey, Prentice Hall Inc., 1983
3. Kolter, Philio and Roberto, Eduardo L. Social Marketing. New York, The
Free Press, 1989
4. Lauffer, Armand. Strategic Marketing for Non-for-profit organization. New
York, Free Press, 1984
5. Lovelock, Christopher H and Charles B. Weinberg. Marketing for Public and
Non Profit Managers. New York, John Wiley, 1984
6. Singh Sukhpal: Rural Marketing Management - Vikas Publishing
7. Acharya S. S. & Agarwal N. L.: Agricultural Marketing in India, Oxford & I.
B. H
Paper OPMKT - 305: Strategic Marketing & Services Marketing
Module - I
Strategic Marketing
1. Marketing Planning
- Strategic Marketing
2. Product Planning & Life Cycle
3. Brand Management
2
Concept of Brand and Brand Extension
3
The Brand Equity Concept and Customer Based Brand Equity
Model
Brand Positing and Values
Choosing Brand Elements to Build Brand Equity
Integrating Marketing Communication to Build Brand Equity
Methods of measuring Brand Equity
Module - II Services Marketing
4 1. Characteristics of Services, Classification of Services
5 2. Servqual Model
35
6 3. Services Mix
7 4. Internal Marketing, Interactive Marketing and External Marketing
8 5. Managing Quality
9 6. Managing Services
10 7. Customer Relationship Management
Loyalty, Loyal customer Ladder, Recovery of Lapsed Customer
Customer Relationship Management, Concept of Customer Interaction
Management, Concept of Customer Retention, Stages of Retention in
Customer Life Cycle
of e-CRM, Key requirement for e-CRM, e-CRM tools
Organisation of CRM Process, Implementing CRM - A Step-by-step
process
11
References:
1. Cristopher.H. Lovelock; Services Marketing; Prentice Hall International,
N.J( 1996).
2. S. M. Jha; Services Marketing, Hinalaya Publishing, N. Delhi(1996).
3. Helen Woodruff; Services Marketing: McMillan of Indial,N.Delhi(1997)
4. M. J. Xavier; Strategic Marketing; Response Books, N. Delhi-(1999).
5. Subash C. Jain; Marketing Planning and Strategy; South Western
Publishing(1990)
6. J. Neol Kapferrer; Strategic Brand Management; Free Press
(1996)
7. Aikar; Leadership Brand; Free Press (2000)
8. Subroto Sengupta; Brand Positioning; Tata Mc Graw Hill Publishing, N.
Delhi(1990).
9. Gupta P.K., Services Marketing, Everest Publishing House (2002)
10. Ravi Shankar, Services Marketing Excel Book, (2002)
11. Valarie A. Zeidhanul & Bitner, Services Marketing, Tata McGraw Hill,
N. Delhi, (2 nd Edition)
12. Verma H. V. - Brand Management, Excel Book (2002)
Paper OPMKT - 306: Industrial Marketing
Module - I
Industrial Marketing
1. Nature & Scope of Industrial Marketing
2. Differences between Industrial & Consumer Marketing
3. Nature of Demand of Industrial Marketing
4. Classification of Industrial Products
5. Organizational Buyer Behaviour
-
Structure
-
Process
36
-
Content
6. Choice Criteria
-
Factors Affecting Organizational Buyer Behaviour
-
Life Cycle Costs
7. Organizational Sales Responsibilities and Preparation for it
-
Objectives
-
Key Concepts
8. Segmentation of Industrial Market
9. Product Decision and Strategies
10. Industrial Pricing
11. Distribution and Channel Relationship
12. Industrial Marketing Communication
13. Performance Appraisal
-
Value Engineering
-
Procedure
-
Advantages
-
Phases
Module - II Logistics in Marketing
14. Concept of Supply Chain Management, SCM
15. SCM in the Global Environment
16. The Role of Marketing in SCM
17. Supply Chain Sales Forecasting
18. Role of Logistics in SCM
19. Information System & SCM
20. Financial Issues in SCM
21. Customer Service & SCM
22. Measuring Performance in SCM
23. Managing SCM: Managerial and Research Implications
References:
12. E. R. Corey, Prentice Hall:- Industrial Marketing - Cases & Concept
13. L. Fisher: Industrial Marketing, Business Books, London
14. F. Luthans, Mc Graw Hill: Organizational Behaviour
15. Geoffrey Lancaster, David Jobber & Macmillan: Selling & Sales Management
16. Carlos Falton, John Wiley & Sons: Value Analysis to Increase Productivity
17. Lawrence D Miles, McGraw Hill: Techniques of Value Analysis and
Engineering
18. Christopher Bartlett & Sumantra Ghoshal: Managing Across Borders: The
Transnational Solution, Harvard Business School Press
19. Donald J. Bowersox: The Strategic Benefits Logistics Alliances, Harvard
Business Review
20. Sumantra Ghoshal: Global Strategy - An Organizing Framework, Strategic
Management Framework
37
21. Manohar U. Kalwani & Narakesari Narayandas: Strategic Management
Journal 8 (5) Long Term Manufacturer Supplier Relationship - Do they Pay
off for Supplier Firms?, Journal of Marketing, 59 (January)
22. Havaldar K. Krishna, Industrial Marketing, Tata McGraw Hill Co. Ltd., N.
Delhi, 2002
Paper OPMKT - 401 (Minor) : Sales & Retail Management
Module - I Theories of Selling & Management
1. Principles of Selling
2. Theories of Selling
3. Steps in Personal selling
4. Dyadic Interaction of Selling
5. Sales Organisational Structure
6. Relationship of Sales Department with other departments
7. Size of Sales Force
8. Motivation of Sales Force
9. Compensation and Recruitment of Sales Force
10. Quotas and Territory Management
11. Sales Force Control System
12. E- Marketing
13. Franchising
-Concepts of Franchising
-Types of Franchising
-Modes of Operation
-Steps in setting up a Franchisee Organisation
14. Physical Distribution
-Objective of Physical Distribution
-Importance of warehousing and transportation
-Distribution Planning Principles
-Designing a Distribution System
15. Marketing Channels
-Strategies of Distribution
-Role of Channel Members
-Types of Retailing
-Channel Relationship
Module - II
Retail Management
1. Introduction to retailing; The Retail Environment, The Retail definition,
Theory of retailing, Retailing and Marketing. Types of format retailing
2. The management of service and quality in retailing
3. The retail marketing mix: The Product, Retail Pricing, Retail Promotion,
Place - Supply Chain Management
4. Merchandise Management, The concept, Methods of planning and
calculating inventory levels, Merchandiser skills and profile, Range
Planning, Merchandise assortment and support, Negotiating the purchase.
38
5. Retail location strategies and decisions
6. The management of retail brands
7. The applications of IT to retail marketing, the growing role of IT in
retailing IT for competitive advantage, capturing data at the point of sale,
data base marketing, data mining and business intelligence, electronic
retailing
8. International retailing, International retail structures, motives and reasons
for international retailing, market entry methods, development of
international retailing.
References:
1. Richard R.Still, Edward.W.Cundiff and A.P. Govoni, Sales Management,
Prentice Hall of India, N.Delhi (2000).
2. E.L. Ansary (jt author), Distribution Management, Prentice Hall of India,
N. Delhi (2000).
3. Anderson, R. Professional Sales Management Cliffs, New Jersey, Prentice
Hall Inc, 1992
4. Buskirk, R. H and Stanton, W J Management of Sales Force. Homewood
Illionois, Richard D. Irwin, 1983
5. Dalymple, D. J. Sales Management, Concepts & Cases, New York, John
Wiley, 1989
6. Stanton, William J, etc. Management of a Sales Force Chicago, Irwin,
1995.
7. Gilbert David, Retail Management, F. T & Prentice Hall
8. Freathy Paul, The Retailing Book, F. T. & Prentice Hall
9. Evans, B. & Berman, Retail Management: The Strategic Focus, Prentice
Hall India.
Paper OPMKT - 402 (Minor) : Market Research & Assessment
Module - I
Sampling Techniques
1. Sampling Techniques
-
Simple Random Sampling; with Replacement & without Replacement
-
Stratified Random Sampling
-
Sample size determination
-
Estimation of different parameters and their standard error
-
Different cases on sample survey in the context of marketing
2. Scales & Measurement in Marketing & Analysis
-
Approaches in a survey relevant for Market Assessment
-
Different types of scaling
-
Data collection Methods
-
Variability Method: Ordered Category Sorting, Rating Method,
Ranking Method, Paired Comparison (Thurstone Scale V)
39
-
Quantitative Judgment Method: Direct Judgement Method,
Fractionation, Constant Sum
- Coefficient of Concordance
3. Tools used for Market Assessment
- Cluster Analysis, Factor Analysis, Discriminant Analysis & Conjoint Analysis
Module II:
Market Share & New Product Decision Theories
4. Market Share
-
Zero-order Method: Ehrenberg Model
-
Markov Model: Markov Process, Transition Probability Matrix, Prediction of
Market Share, Brand Preferences
-
Models: Product class Sales Model, Market Share Model in a two Brand
Market, Attraction Models:
a) Multiplicative Competitive-interaction Model (MCI)
b) Multinomial Logit Model (MNL)
-
Parfill - Collins Model
Consumer Brand Preference Model
-
Different approaches to study the consumer brand preference & associated
purchase behaviour
-
Measurement of Brand preferences
5. SERVQUAL
-
Method and criticism
6. New Product Decision Theory:
-
Baysian approach in the context of launching of new product
7. First Purchase Diffusion Model of New Product
-
Innovative Diffusion Model: Fourt & Woodlock Model
-
Imitative Duffusion Model: Mansfield Model, Fisher & Pry Model, Teece
Model
-
Roger’s Model for classification & first Purchase consumers
-
Bas Model: Derivation of the Model, Implication of the parameters &
problems of Estimation
Paper OPMKT - 403: Market Forecasting Techniques
Module - I
Trends & Forecast
1. Trends and Forecasts
-
Linear
-
Quadratic
-
Exponential
-
Modified Exponential
-
Gompertz
-
Log - Linear
2. Moving Average Models
-
Exponential Smoothing Methods (Single, Double)
-
Adaptive Response Rate
-
Holts Trend - Smoothing (Single)
40
-
Seasonal Models (Horizontal Seasonal, Adaptive Trend - Seasonal,
Multiplicative Trend Seasonal)
Module II:
Box - Jenkins Models & other forecasting techniques
3. Box - Jenkins Models
4. Special Techniques in Forecasting
-
Lumpy Demand
-
Cumulative Sum Techniques
-
All Time Requirements
-
Fast - Dropping Forecasts
References:
1. Makridakis: Market Forecasting
2. Makridakis & Wheelwright: Interactive Forecasting
3. Pyndick & Rubenfield: Econometric Forecasting & Model Building
Paper OPMKT - 404: Advertising Management - (II) & Sales
Promotion (II)
Module - I
Advertising Management - II
1. Advertising Agency and its working - Creative, Account
Servicing and Media
2. Theories of Advertising & Research
3. Message Strategy - Attention and Comprehension.
Understanding Benefits Based Attitudes. Associating
Felling with Brand. Group Insurance. Word of Mouth
Advertising
4. Creative Strategy - Art of Copy Writing. Art and Copy. Art
Direction. Elements of Design. Copy Testing and
Diagnosis. Production and Implementation. Making a
Creative Brief.
5. Global Advertising
6. Advertising for Small Business
7. Business to Business Advertising
Module - II
Sales Promotion - II: Integrated Promotion & Public Relation
1. Integrated Promotion: Introduction, Designing an Integrated Promotion
Strategy, Implementation and Control
2. Identifying & Describing Publics
3. Scope & role of Public Relations
4. Persuasion & Theory of Communication
5. Corporate Public Relations - Definition, Scope, Objectives & Strategies
6. Corporate Image & Public Relations
7. Public Relations & Marketing
8. Public Relations & Media
9. Ethics and Laws in Public Relations
41
10. Problem Solving Strategies in Public Relations
11. Evaluating Public Relations
References:
1. Julian Cummins: Sales Promotion, Universal Publications, New Delhi
1. Ailloni and Charas, Dan. Promotion: A Guide to Effective Promotional
Planning, Strategies and Executions. New York, John Wiley, 1984
2. Blattberg, Robert C and Scott, A Neslin. Sales Promotion: Concept, Methods
and Strategies. Englewood Cliffs, New Jersey, Prentice Hall Inc., 1990
3. Schaltz, Don E and William, A Robinson. Sales Promotion Management.
Chicago, Crain Books, 1982
4. Ulanoff, Stanley M Handbook of Sales Promotion, New York, McGraw Hill,
1985
5. Bahl Sushil, Making P. R. Work - Wheeler Publishing - 1997
6. New Som, Turk, Kruckebergy, This is P. R. - Wordsworth, Thomson
Learning - 2000 (7 th Edition)
7. Black Sam, Public Relations
8. Chaudhuri Arun, ITC Vs. BAT - Wheeler Publishing - 1998
FINANCIAL MANAGEMENT
Paper OPFM - 301 (Minor) : Accounting for Management
Module - I
Management Accounting
Nature - objectives - role - relation with other accounting
Changes in Financial Position.
Financial Statement Analysis
42
Module - II
Management Control System
Budgetary Control & Performance Measurement (including zero base
Budget, Balanced Score card, Bench Marketing, Theory of Constraint)
Standard Costing
Profit Centre and Transfer Pricing
Divisional Performance Measurement and Control.
Paper OPFM -302 (Minor) : Indian Financial System
Module - I
Financial Institutions of India
-
Regulatory Bodies - RBI, SEBI
-
Commercial Banks
-
Cooperative Banks
-
Insurance Companies
-
UTI & MFS
-
NBFCS
Module - II Financial Market & Instruments
-
Money
-
Call Money
-
Treasury Bill
-
Commercial Papers
-
Report
-
Discount Market
-
Commercial Deposits
-
Market for Financial Guarantees
-
Gilt-edged Securities Market
-
Industrial Securities Market & Stock Exchanges
-
Bankers & Dealers
References:
1. The Economics of Money, Banking & Financial Markets - Frederic S.
Mishkin, Columbia University Addison - Wesley.
2. Monetary & Financial Economics - James L. Pierce, John Wiley & Sons 1984
43
3. Raymond Goldsmith: Financial Institutions.
4. Money, Information & Uncertainty: C.A.E.Goodhart, 1989
5. The Financial System & The Economy: Principles of Money & Banking -
Buston & Lombra, [ South - Western College Publishing] Thomson Learning
2000
6. Commercial Banking - The Management of Risk - Fraser, Gup & Kolari
South-Western College Publishing, Thomson Learning.
Paper OPFM - 303: Financial Economics
Module 1
Financial Economics & Management of Financial Services
-
Role / Advantages
-
Financial Intermediaries & Institutions Nature, Function, Types of
-
Structures of
-
Management of
-
Determination of
-
Structure of
-
Price
-
Yields
-
Interest Rates
-
Maturity
Module - II Financial Derivatives
Paper OPFM - 304: Cost Management
Module - I
Advanced Costing
Cost Concept and Management Decisions
Full Costing, Marginal Costing and Managerial Decision Making (under
certainty and uncertainty)
Strategic Cost Management
- Activity Based cash management target cashing, lifecycle costing, JIT approach
ERP, TQM, value chain analysis.
44
Module - II
Working Capital Management
Concepts of Working Capital Management, Importance of Working Capital, Kinds of
Working Capital, Factors Determining Working Capital, Estimating Working Capital
Requirements, Management of Cash Receivable Management Programming Working
Capital Management, Integrating Working Capital and Capital Investment Processes,
Working Capital Control and Banking Policy in India.
Paper OPFM - 305: Tax Management
Module - I
Income Tax Laws
Computation of income and calculation of tax under income tax law
Procedural aspects of assessment and payment of tax and penalties
Module - II Tax Planning
-
Concept of Tax Planning
-
Tax implications of Planning in different corporate decision areas (Capital
Structure, Lease Vs. Purchase, Amalgamation etc.)
Paper OPFM - 306 : Project Management & Control
Module - I
Project Management & Control - I
Exploration and analysis of investment opportunities in projects, project viability
appraisal
Market & Demand analysis
Technical analysis
Network analysis - CPM, PERT, crashing, resource allocation
Module - II Project Management & Control - II
Cost of Financing of projects
Projection of financial statements
Social cost benefit analysis
Project appraisal followed by financial institutions
Paper OPFM - 401 (Minor) : Financial Management
Module - I
Financial Decision Analysis
Fundamental Valuation Concept.
Capital Budgeting.
Risk Analysis of Capital Investments.
Capital Structure (Leverage & Cost of Capital) and Dividend Policies.
Module - II
Strategic Finance
45
Core Competence, Diversification
BPO
Global Financing and Global Disclosure
Financial Management of Sick Units.
Corporate Restructuring.
Paper OPFM - 402 (Minor) : Investment Management
Module - I
Investment Environment
Stock market
Module - II Security Analysis
Fundamental Analysis
Paper OPFM - 403: International Finance
Module - I
International Finance- I
-
Introduction
-
Spot and Forward Markets
-
Forward Premium
-
A typical Foreign Exchange Transaction
-
Triangular Arbitrage
-
Fixed vs. Floating exchange rates regimes
-
India’s exchange rate regimes over the years
-
Investing on a covered basis
-
The covered interest parity condition
-
Deviations from covered interest parity (Transaction cost, cost of gathering
and processing information, government intervention and regulation, financial
constraints and capital market imperfections, non-comparability of assets)
-
Political risks and International money markets
46
-
Testing for covered interest parity
-
Module - II International Finance- II
-
The concepts of stationarity
-
The concept of unit root
-
Testing for unit roots (The Dickey & Fuller Tests)
-
Granger Causality
Money: Role & Functions of Money - Evaluation of Classical Dichotomy
Interest Rates & Issues Involved
Critical Overview of Indian Banking System ( including Reserve Bank of
India)
Non-Banking Financial Intermediaries
International Monetary System: Its Impact on Indian Money & Capital
Market
Money Capital
-
Theoretical issues of perfect capital market
-
Rational allocation of capital in uncertain world
Paper OPFM - 404: Portfolio Management
Module - I
Bond Analysis and Management
Bond Valuation
YTM
Module - II
Portfolio Management
Risk and Return
References:
1. I.M. Pandey - Financial Management
2. Prasanna Chandra - Financial Management
- Project Manageemnt
3. Bnearly & Myres - Principles of Corporate Finance
47
4. H. T. Spiro - Finance for non-financial Manager
5. Alan Shapiro - Multinational Financial Management
6. Jack Clark Francis - Investment - Analysis & Management
7. Bhalla & Tuteja - Investment Management
8. Brigham - Fundamentals of Financial Management
9. Khan - Indian Financial System
10. B. Banerjee - Financial Management
11. Jordon & Fisher - Investment
12. Alexander Baily & Sharpe: Investment
13. Horngren Charles - Principles of Financial Management Accounts
14. R. D. Kaplan - Advanced Management Accounting
15. Allan Upchurch - Advanced Cost Accounting
16. B. Banerjee - Cost Accounting
17. Asish Bhattacharya - Cost Accounting
18. Jawahar Lal - Managerial Accounting
19. V. K. Singhania - Indian Income Tax
20. V. K. Singhania - Tax Planning
21. L. M. Bhole - Financial Institutes and Markets
22. Khan & Jain - Financial Management
23. Avadhani - Marketing of Financial Services and Markets
24. C. Hull - Derivatives
HUMAN RESOURCE MANAGEMENT
48
OPHRM - 301 (Minor): Managing Interpersonal & Group Processes
Module I:
Interpersonal Relationships
Interpersonal Communication
Interpersonal Awareness and Feedback
Interpersonal Interaction Process
Module II:
Group Dynamics
1. Group Behaviour
Group Dynamics & Cohesiveness
Interactive Behaviour and Conflict
Team Building
References:
1. W.G. Bemies, Essay in Interpersonal Dynamics, Dorsey Press, USA 1979
2. D. Kolb, Organisational Behaviour, Pretice Hall, 1991
3. fred Luthans, Organisational Behaviour, McGraw Hill, 1985
4. Lauries J. Mullins, Management and Organisatinal Behaviours, Wheeler
Publishing, 1992
OPHRM - 302 (Minor): Human Resource Management and Policy
Module I:
Man Power planning
1.
Human Resource Management: Overview
2.
Human Resource: Scope, Coverage and Functions
3.
Man Power Planning
4.
Forecasting Methods
Module II:
Selection and Recruitment
1. Job Analysis, recruitment
2. Selection
3. Deployment, Redeployment
4. Job Evaluation, Job Rotation, Job Enlargement
Readings:
1. E.B. Flippo, Personnel Management, McGraw Hill
2. A.f. Sikula & J.F. McKenna, Management of Human Resources, John Wiley,
1984
3. M.S. Saiyadain, Human Resource Management, Tata McGraw Hill, f1988
4. E.A. Ramaswamy, Management of Human Resources, Oxford, 1999
OPHRM - 303 : Labour Economics
Module I Wage Theory
1.
Wage theory under Perfectly Competitive Markets
2.
Wage theory under Imperfectly competitive Markets
49
3.
Elasticity of Factor Substitution, Technological Progress and Income
distribution
4.
Home-Production and the Allocation of Time
5.
The theory of Search in Labour Markets
Module II Characteristics of Labour in Less developed Countries
1.
Characteristics of Labour in Less Developed Countries
2.
Work Environment - hours, absenteeism, shifts, fatigue
3.
Dualism
4.
Harris - Todaro model
5.
Formal and Informal Sector employment
6.
Implicit Contact Theory
References:
1. Handerson and Quandt: Microeconomics
2. David Sapsford and Zafiris Tzannatos (ed) Current Issues in Labour
Economics (Macmillan), 1990.
OPHRM - 304: Management of Industrial Relations
Module I:
Industrial Relations
1.
Emerging trends in Industrial Relations
2.
Industrial Relations machinery - Collective Bargaining, Conciliation,
tribunals, Arbitration
3.
Workers’ Participation in Management
4.
Industrial Relations & the State
Module II:
Trade Unionism
1.
Trade Union:- Evolution of Trade Union movement; in India; UK; USA
and 3 rd World Countries
2.
Industrial Disputes
3.
Role of Management & Trade Union
4.
Theory of Strikes
References:
1. M. Marchugton, Managing Industrial Relations, Mcgraw Hill, 1982
2. B.R. Patil, Collective bargaining, 1996
3. B.R. Virmani, Participative Management, Vision Books, 1988
4. C.S. Venkat Ratnam, globalization and Changes in Industrial Relations,
Response Books, 2000
OPHRM - 305: Cross & Global Human Resource Management
Module I:
The Role of Culture
1.
Human and Cultural Variables in global organisations
50
2.
Cross Cultural Differences
3.
Cross cultural Research methodology
4.
Cross Cultural Leadership, Communication & Negotiation
Module II:
HRM in the Modern Era
1.
MNC and Human Resource Management
2.
Human Resource Management in 21 st Century
3.
Human Resource Management and Technological Change
4.
Technology transfer with a human face
OPHRM - 306: Human Resource Accounting & Compensation
Management
Module I:
Human Resource Accounting
1.
Human Resource Valuation and Accounting
2.
Human Resource audit
3.
Total Quality Management & Human Resource Development
1.
Learning Process in Human Resource Development
Module II:
Compensation Management
1.
Compensation Packages
2.
Fringe Benefits, Incentives, Refinement Plans.
3.
Working of wage Boards, Pay Commissions etc.
OPHRM - 401 (Minor): Human Resource Development
Module I:
Development and Training
1. Human Resource Development
2. Designing Training Programms
3. Training Methods and Techniques
4. Evaluation of Training Programmes
Module II:
Evaluation and Appraisal
1.
Performance Appraisal
2.
Appraisal Instruments
3.
Career Planning and Succession Planning
4.
Managing Diversity
Readings:
1.
K.K. Chaudhuri, Personnel management for Executives, Hemalaya
Publishing House, 1998
2.
Madhukar Shukla, Competing through knowledge, response Books, 1997
OPHRM -402(Minor): Human Resource Counselling and Discipline
Module I:
Counselling
1.
Counselling Principles
51
2.
Methods and Skills
Module II:
Disciplinary Activities
1. Discipline in Industry
2. Positive and Negative Discipline
References:
1. C.S. Venkat Ratnam and B.K. Srivastav, Personnel Management and
Industrial Relations, S. Chand & Sons, 1999
2. Madhurendra K. Verma, Nurturing change through your human assets,
Response Books, 2000.
OPHRM - 403: Legal Framework Governing Human Relations
Module I:
Industrial Law
1.
Industrial Relations - Overviews
2.
Industrial Dispute Act
3.
Factories Act
4.
Laws relating to Workmen’s Compensation
5.
Environmental Laws
Module II:
Labour Welfare Measures
1.
Payment of Wages Act
2.
Minimum Wages Act
3.
Payment of Bonus Act
4.
Equal Remuneration Act
5.
Provident Fund, Gratuity, Maternity Relief
References:
1. S. L. Agarwal, Labour Relations Law in India, Macmillan, 1980
2. P.L. Malik, Industrial Law, Lucknow Eastern Book, 1999
3. O.P. Malhotra, The Law of Industrial Disputes, Tripathi, 1973
4. S.C. Srivastava, Industrial Relations and Labour Law, Vikas, 1994
5. S.D. Punekar, Deodhar & Sankaran, Labour Welfare, trade Unionism and
Industrial Relations, Himalaya, 1990
6. S.C. Saxena, Labour Problems & Social Welfare
52
OPHRM - 404 : Industrial Psychology
Module I:
Industrial Psychology
2.
Psychology of Trade Unionism
3.
Working Conditions, ergonomics
4.
Counseling
Module II:
Industrial Sociology
1.
Nature & Scope of Industrial Sociology
2.
Industry & Society
3.
Industry & Community
4.
Industrial Social Stratification
5.
Industrial & Family
6.
Industrialism & Social Change
References:
1. Kenith Davis, Human Behaviour at work, McGraw Hill, 1981
2. P. Mersey and K. Blanchand, Management of OB, Prentice Hall, 1985
3. Andre Beteille, Social Inequality, Persuin
4. S. N. Srinivasan, culture and Society
♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦♦
53